PENGARUH REPUTASI PERUSAHAAN, ONLINE CUSTOMER REVIEW, DAN ONLINE CUSTOMER RATING TERHADAP TINGKAT KEPERCAYAAN KONSUMEN (Studi Pada Pengguna Allofresh Di Jakarta)

Listiani, Listiani (2023) PENGARUH REPUTASI PERUSAHAAN, ONLINE CUSTOMER REVIEW, DAN ONLINE CUSTOMER RATING TERHADAP TINGKAT KEPERCAYAAN KONSUMEN (Studi Pada Pengguna Allofresh Di Jakarta). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia.

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Abstract

The purpose of this study is to determine the effect of company reputation, online customer reviews, and online customer ratings on the level of consumer trust in the Allofresh application. This study uses an associative research strategy through a quantitative approach with data analysis using SmartPLS 4. The population used in this study are consumers who have shopped using the Allofresh application in Jakarta. The sample technique used in this study was a purposive sampling technique with a sample of 96 respondents. Data obtained from distributing questionnaires online. The results of this study found that company reputation, online customer reviews, and online customer ratings had a significant positive effect on the level of consumer trust in the Allofresh application. Tujuan penelitian ini adalah untuk mengetahui pengaruh reputasi perusahaan, online customer review, dan online customer rating terhadap tingkat kepercayaan konsumen pada aplikasi Allofresh. Penelitian ini menggunakan strategi penelitian asosiatif melalui pendekatan kuantitatif dengan analisis data menggunakan SmartPLS 4. Populasi yang digunakan dalam penelitian ini adalah konsumen yang pernah berbelanja menggunakan aplikasi Allofresh di Jakarta. Teknik sampel yang digunakan dalam penelitian ini adalah teknik purposive sampling dengan sampel sebanyak 96 responden. Data diperoleh dari penyebaran kuesioner secara online. Hasil penelitian ini menemukan bahwa reputasi perusahaan, online customer review, dan online customer rating berpengaruh positif signifikan terhadap tingkat kepercayaan konsumen pada aplikasi Allofresh.

Item Type:	Thesis (Skripsi)
Contributors:	Contribution Contributors NIDN Email Thesis advisor Engkur, Engkur NIDN0302117204 engkur@stei.ac.id
Uncontrolled Keywords:	Reputasi Perusahaan, Online Customer Review, Online Customer Rating, dan Tingkat Kepercayaan Konsumen.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	S1 Manajemen
Depositing User:	LISTIANI
Date Deposited:	04 Sep 2023 03:09
Last Modified:	04 Sep 2023 03:09
URI:	http://repository.stei.ac.id/id/eprint/10805

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