PENGARUH KUALITAS PELAYANAN, FASILITAS, DAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi Kasus Di PT. Pendidikan Ganesha Operation Unit Buaran Jakarta)

Fidayanti, Fidayanti (2023) PENGARUH KUALITAS PELAYANAN, FASILITAS, DAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi Kasus Di PT. Pendidikan Ganesha Operation Unit Buaran Jakarta). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia.

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Abstract

This research aims to determine the effect of service quality, facilities and prices on customer satisfaction at PT. Pendidikan Ganesha Operation Unit Buaran. The strategy used is an associative strategy. The research method used in this research is a survey method, using a questionnaire as a data collection tool. The respondents sampled in this research were customers at PT. Pendidikan Ganesha Operation Unit Buaran with a sampling technique using non-probability sampling technique totaling 134 people. The analytical method used is correlation coefficient analysis and coefficient of determination. The analysis tool used is SPSS. The research results show that partially there is a significant influence of service quality on customer satisfaction at PT. Pendidikan Ganesha Operation Unit Buaran, partially there is a significant influence of facilities on customer satisfaction at PT. Pendidikan Ganesha Operation Unit Buaran and partially there is a significant influence of price on customer satisfaction at PT. Pendidikan Ganesha Operaation Unit Buaran. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, fasilitas dan harga terhadap kepuasan pelanggan di PT. Pendidikan Ganesha Operation Unit Buaran. Strategi yang digunakan adalah strategi asosiatif. Metoda penelitian yang digunakan dalam penelitian ini adalah metoda survei, dengan menggunakan kuesioner sebagai alat pengumpulan datanya. Responden yang menjadi sampel dalam penelitian ini adalah pelanggan di PT. Pendidikan Ganesha Operation Unit Buaran dengan teknik pengambilan sampel menggunakan teknik non probability sampling berjumlah 134 orang. Metode analisis yang digunakan adalah analisis koefisien korelasi dan koefisien determinasi. Alat analisis yang digunakan SPSS. Hasil penelitian menunjukkan bahwa secara parsial terdapat pengaruh signifikan kualitas pelayanan terhadap kepuasan pelanggan di PT. Pendidikan Ganesha Operation Unit Buaran, secara parsial terdapat pengaruh signifikan fasilitas terhadap kepuasan pelanggan di PT. Pendidikan Ganesha Operation Unit Buaran dan secara parsial terdapat pengaruh signifikan harga terhadap kepuasan pelanggan di PT. Pendidikan Ganesha Operation Unit Buaran.

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorSuhardi, YusufNIDN0301056003yusuf_suhardi@stei.ac.id
Uncontrolled Keywords: Kualitas Pelayanan, Fasilitas, Harga dan Kepuasan Pelanggan
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: FIDAYANTI FIDAYANTI
Date Deposited: 27 Sep 2023 05:46
Last Modified: 27 Sep 2023 05:46
URI: http://repository.stei.ac.id/id/eprint/11043

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