kurniawati, Vidia Tasya (2023) Pengaruh Persepsi Harga, Kualitas Pelayanan, Dan Fasilitas LRT Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan LRT Di Kelapa Gading). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
ABSTRACT The aim of this research is to determine the influence of price perceptions, service quality and facilities on customer satisfaction for LRT users. The method used in this research uses a quantitative method, the data collection method uses a questionnaire which is measured using a Likert scale. The population in this research is all LRT Kelapa Gading North Jakarta customers. The technique in this research is purposive sampling. The data analysis used in this research is Partial Least Square (PLS) with the SmartPLS program version 3.2.9. The results of this research found that Price Perception has a significant effect on Customer Satisfaction and Service Quality has a significant effect on Customer Satisfaction. while LRT facilities have no significant effect on customer satisfaction. Keywords: Price Perception, Service Quality, LRT Facilities, Customer Satisfaction. ABSTRAK Tujuan penelitian ini untuk mengetahui pengaruh Persepsi Harga, Kualitas Pelayanan, dan Fasilitas terhadap Kepuasan Pelanggan pengguna LRT. Metoda yang digunakan dalam penelitian ini dengan menggunakan metoda kuantitatif, metoda pengumpulan data menggunakan kuesioner yang diukur menggunakan skala likert. Populasi dalam penelitian ini adalah seluruh pelanggan LRT Kelapa Gading Jakarta Utara. Teknik dalam penelitian ini adalah purposive sampling. Analisis data yang digunakan dalam penelitian ini yaitu Partial Least Square (PLS) dengan program SmartPLS versi 3.2.9. Hasil dari penelitian ini menemukan bahwa Persepsi Harga berpengaruh signifikan terhadap Kepuasan Pelanggan dan Kualitas Pelayanan berpengaruh signifikan terhadap Kepuasan Pelanggan. sedangkan Fasilitas LRT tidak berpengaruh signifikan terhadap Kepuasan Pelanggan. Kata Kunci: Persepsi Harga, Kualitas Pelayanan, Fasilitas LRT, Kepuasan Pelanggan.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | VIDIA TASYA KURNIAWATI | ||||||||
| Date Deposited: | 10 Oct 2023 02:47 | ||||||||
| Last Modified: | 10 Oct 2023 02:47 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/11130 |
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