IMPLEMENTASI AUDIT OPERASIONAL DALAM MENILAI EFEKTIVITAS FUNGSI PENJUALAN PADA PT.XYZ

Yuliansyah, Alfito Dwi (2024) IMPLEMENTASI AUDIT OPERASIONAL DALAM MENILAI EFEKTIVITAS FUNGSI PENJUALAN PADA PT.XYZ. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.

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Abstract

ABSTRAK Penelitian ini dilakukan untuk mengetahui efektivitas penjualan di PT.XYZ dalam menjalankan aktivitas penjualan. Metode analisis data yang digunakan adalah deskriptif kualitatif, yang melibatkan pengumpulan data, analisis, serta dilakukan penyimpulan dan saran. Data penelitian diperoleh melalui observasi langsung dan wawancara dengan berbagai pihak. Selain itu penulis menggunakan data sekunder berupa dokumen penjualan seperti invoice, berita acara serah terima, perjanjian jual beli. Berdasarkan hasil penelitian menunjukkan bahwa kegiatan penjualan sudah dijalankan sesuai dengan SOP atau Bisnis Proses dan telah berjalan efektif, meskipun ditemukan beberapa kelemahan seperti tidak adanya pelatihan kualifikasi bagi karyawan, tidak memanfaat promosi unit melalui jasa biro iklan, tidak selalu adanya tanda tangan pada penawaran harga dan perjanjian jual beli, serta tidak adanya survey kepuasan konsumen. ABSTRACT This research was conducted to determine the effectiveness of sales at PT.XYZ in carrying out sales activities. The data analysis method used is descriptive qualitative, which involves data collection, analysis, and conclusions and suggestions. xResearch data is obtained through direct observation and interviews with various parties. In addition, the author uses secondary data in the form of sales documents such as invoices, handover minutes, sales and purchase agreements. Based on the results of the study, it shows that sales activities have been carried out in accordance with the SOP or Business Process and have been running quite effectively, although several weaknesses were found such as the absence of qualification training for employees, not utilizing unit promotions through advertising agency services, not always having signatures on price quotes and sale and purchase agreements, and no customer satisfaction surveys.

Item Type:	Thesis (Skripsi)
Contributors:	Contribution Contributors NIDN Email Thesis advisor kamil, Krishna NIDN8910670023 krishnakamil@stei.ac.id
Uncontrolled Keywords:	Audit Operasional. Penjualan, Efektivitas.
Subjects:	Akuntansi > Auditing
Divisions:	S1 Akuntansi
Depositing User:	S.AK Alfito Dwi Yuliansyah
Date Deposited:	30 Sep 2025 02:24
Last Modified:	30 Sep 2025 02:24
URI:	http://repository.stei.ac.id/id/eprint/12516

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