Wendi, Wendi and Chandra, Rama (2020) EFFECT OF SERVICE QUALITY, PRICE ON SATISFACTION AND LOYALTY CUSTOMER (Study on Born Fit Thamrin, Central Jakarta). EFFECT OF SERVICE QUALITY, PRICE ON SATISFACTION AND LOYALTY CUSTOMER (Study on Born Fit Thamrin, Central Jakarta). pp. 1-16. (Unpublished)
![[img]](http://repository.stei.ac.id/style/images/fileicons/text.png) |
Text (ARTIKEL BAHASA INDONESIA)
JurnalSTEI_21150600003_2019.pdf - Other Available under License Creative Commons Attribution Non-commercial. Download (534kB) |
|
Text (ARTICLE IN ENGLISH)
JurnalSTEI_21150600003_2019 english.pdf - Other Available under License Creative Commons Attribution Non-commercial. Download (323kB) |
Abstract
This study aims to determine the effect of the dimensions of service quality, price on customer satisfaction and loyalty at Born Fit Thamrin, central Jakarta. Customer satisfaction and price are the dependent variable, while satisfaction and customer loyalty are the independent variables. This research uses a quantitative approach that is analyzed using Partial Least Square (PLS) with WarpPLS 6.0 software. The population of this study are all Born Fit members who have registered in 2019. The sample is determined based on the purposive sampling method, with the consideration that the respondent has been a Born Fit member for at least 1 (one) month in 2019. The number of samples given the questionnaire for observation is 98 respondents. The results of this study indicate that service quality has a significant effect on customer satisfaction,
| Item Type: | Article | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Users 882 not found. | ||||||||
| Date Deposited: | 07 Dec 2020 07:48 | ||||||||
| Last Modified: | 07 Dec 2020 07:48 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/2122 |
Actions (login required)
 |
View Item |
