ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA PT. PEGASUS TRANS NUSANTARA

Nurdarari, Jaka Abdul (2020) ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA PT. PEGASUS TRANS NUSANTARA. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan di PT. Pegasus Trans Nusantara. Populasi penelitian ini adalah semua konsumen PT. Pegasus, Jakarta Pusat yang merupakan penjual garmen di Tanah Abang. Sampel penelitian ini sebanyak 99 responden. Strategi penelitian yang digunakan adalah dengan menggunakan pendekatan kuantitatif dan metoda asosiatif. Teknik pengambilan sampel yang digunakan adalah proportionate stratified random sampling. Analisis data yang digunakan adalah analisis koefisien determinasi parsial, simultan dan uji hipotesis. Hasil penelitian menunjukkan bahwa secara parsial, pertama, kualitas pelayanan berpengaruh signifikan dan positif terhadap kepuasan pelanggan sebesar 11,35%. Kedua, harga berpengaruh signifikan dan positif terhadap kepuasan pelanggan sebesar 59,13% Ketiga, kualitas pelayanan dan harga secara simultan berpengaruh signifikan terhadap kepuasan pelanggan sebesar 73,1%. This studies has a purpose to determine the effect of service quality and price on customer satisfaction at PT. Pegasus Trans Nusantara. The population of this study were all consumers of PT. Pegasus, Central Jakarta, which is a garment seller in Tanah Abang. The sample of this research is 99 respondents. A quantitative approach and associative methods are used as a research strategies. The sampling technique used was proportionate stratified random sampling. The data analysis used are determination coefficient of partial and simultaneous analysis and hypothesis testing.. The results showed that partially, first, service quality has a significant and positive effect on customer satisfaction by 11.35%. Second, price has a significant and positive effect on customer satisfaction by 59.13%. Third, service quality and price simultaneously have a significant effect on customer satisfaction by 73.1%

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorBudiono, BudionoUNSPECIFIEDbudiono@stei.ac.id
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: Users 1363 not found.
Date Deposited: 20 Jan 2021 07:06
Last Modified: 20 Jan 2021 07:06
URI: http://repository.stei.ac.id/id/eprint/3480

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