PENGARUH FAKTOR KEAMANAN DAN PRIVASI, METODE PEMBAYARAN, ENDORSEMENT, PERCEIVED VALUETERHADAP KEPUTUSAN PEMBELIAN DALAM E-COMMERCE (Studi Pada Karyawan PT. Mandom Indonesia Tbk)

DEWI, APRILIYA and UNSPECIFIED (2021) PENGARUH FAKTOR KEAMANAN DAN PRIVASI, METODE PEMBAYARAN, ENDORSEMENT, PERCEIVED VALUETERHADAP KEPUTUSAN PEMBELIAN DALAM E-COMMERCE (Studi Pada Karyawan PT. Mandom Indonesia Tbk). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh keamanan dan privasi, metode pembayaran, endorsement, perceived value terhadap keputusan pembelian dalam e-commerce di PT Mandom Indonesia Tbk. Penelitian ini menggunakan data primer dengan penyebaran kuesioner.Populasi dalam penelitian ini adalah karyawan PT Mandom Indonesia Tbk, dengan jumlah sampel 94 responden menggunakan teknik Insidental Purposive Random Sampling.Metode pengumpulan data berupa kuesioner yang diukur dengan Skala Likert.Penelitian ini menggunakan analisis koefisisen determinasi menggunakan SPSS versi 24.0. Hasil penelitian menunjukkan bahwa variabel faktor keamanan dan privasi berpengaruh positif dan signifikan terhadap keputusan pembelian dalam ecommece.Kemudian variabel metode pembayaran berpengaruh positif dan signifikan terhadap keputusan pembelian dalam e-commerce.Selanjutnya variabel endorsement tidak terdapat pengaruh dan tidak signifikan terhadap keputusan pembelian dalam ecommerce. Selanjutnya variabel perceived value berpengaruh positif dan signifikan terhadap keputusan pembelian dalam e-commerce.Adapun dari keseluruhan hasil penelitian didapatkan bahwa variabel perceived value merupakan variabel yang paling mendominasi keputusan pembelian konsumen dalam menggunakan e-commerce. ABSTRAK The purpose of this research is to find out the influence of security and privacy, payment methods, endorsement, perceived value on purchasing decisions in ecommerce at PT Mandom Indonesia Tbk. The study used primary data with the dissemination of questionnaires. The population in this study was an employee of PT Mandom Indonesia Tbk, with a sample of 94 respondents using incidental Purposive Random Sampling techniques. The method of data collection is a questionnaire measured by the Likert Scale. The study used a coefficient analysis of determination using SPSS version 24.0. The results showed that variable security and privacy factors had a positive and significant effect on purchasing decisions in e-commece. Then the payment method variable has a positive and significant effect on purchasing decisions in e-commerce. Furthermore, variable endorsement has no influence and is insignificant to purchasing decisions in e-commerce. Furthermore, perceived value variables have a positive and significant effect on purchasing decisions in e-commerce. As for the overall results of the study obtained that variable perceived value is the variable that most dominates consumer purchasing decisions in using e-commerce.

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorramaditya, MuhammadUNSPECIFIEDramaditya@stei.ac.id
Subjects: Manajemen > Manajemen Keuangan
Divisions: S1 Manajemen
Depositing User: Mrs APRILIYA DEWI
Date Deposited: 16 Mar 2021 08:52
Last Modified: 16 Mar 2021 08:52
URI: http://repository.stei.ac.id/id/eprint/3562

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