PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN LOKASI TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PT. BIT MONEY CHANGER

ROMPIS, JEKLIN JONITA (2021) PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN LOKASI TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PT. BIT MONEY CHANGER. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, promosi, dan lokasi terhadap kepuasan konsumen PT. BIT Money Changer di Mall Metropolitan Bekasi. Metode di dalam penelitian ini menggunakan metode asosiatif dengan pendekatan kualitatif yang dikuantitatifkan. Sampel di dalam penelitian ini menggunakan teknik porposive sampling. Teknik pengumpulan data menggunakan kuesioner dan diolah menggunakan alat bantu statistik SPSS 24.0. Hasil penelitian membuktikan bahwa kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen, promosi berpengaruh signifikan terhadap kepuasan konsumen, dan lokasi berpengaruh signifikan terhadap kepuasan konsumen. Adapun hasil pengujian secara simultan membuktikan bahwa kualitas pelayanan, promosi, dan lokasi berpengaruh signifikan terhadap kepuasan konsumen. This study aims to determine the effect of service quality, promotion, and location on customer satisfaction at PT. BIT Money Changer at Metropolitan Mall Bekasi. The method in this study uses an associative method with a quantitative qualitative approach. The sample in this study used a positive sampling technique. The technique of collecting data using a questionnaire and processed using statistical tools SPSS 24.0. The results of the study prove that service quality has a significant effect on customer satisfaction, promotion has a significant effect on customer satisfaction, and location has a significant effect on customer satisfaction. The simultaneous test results prove that service quality, promotion, and location have a significant effect on customer satisfaction.

Item Type:	Thesis (Skripsi)
Contributors:	Contribution Contributors NIDN Email Thesis advisor SANTOSO, JOKO BAGIO 0330036701 jokobsantoso2201@gmail.com
Uncontrolled Keywords:	Kualitas pelayanan,Promosi,Lokasi dan Kepuasan konsumen
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	S1 Manajemen
Depositing User:	Ms JEKLIN JONITA ROMPIS
Date Deposited:	15 Apr 2021 04:46
Last Modified:	15 Apr 2021 04:46
URI:	http://repository.stei.ac.id/id/eprint/4233

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