Komunikasi Bisnis

Saleh, M. Hasbi (2020) Komunikasi Bisnis. STEI.

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Abstract

This course presents communication as a critical component for success in the workplace. In this class, you will develop a foundation for designing effective messages, both written and oral, from concept to delivery. You will use a communication model to identify objectives, analyze audiences, choose information, and create the most effective arrangement and channel for that message. Particularly, the course emphasizes elements of persuasive communication: how to design messages for diverse and possibly resistant audiences and how to present that information in a credible and convincing way. Specifically, you will practice drafting and editing clear, precise, and readable written business documents as well as learn to design documents to make information easily accessible to a busy, executive-level reader. In addition, you will develop and deliver an individual presentation, using appropriate and effective visual support, in which you present a persuasive argument that demonstrates relevance and benefits to an audience at different levels of expertise or interest.

Item Type:	Other
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting
Depositing User:	Muhammad Hasbi Saleh
Date Deposited:	31 Aug 2020 01:41
Last Modified:	31 Aug 2020 01:41
URI:	http://repository.stei.ac.id/id/eprint/544

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