Pratama, Faishal Hadi (2021) PENGARUH CITRA PERUSAHAAN, HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT MEMBELI KEMBALI PADA PRODUK NARMA, MUSTIKA JAYA, BEKASI. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh citra perusahaan, harga dan kualitas pelayanan terhadap minat membeli kembali pada produk Narma, Mustika Jaya cabang Bekasi. Metoda yang digunakan adalah metoda pengumpulan data menggunakan kuesioner yang diukur skala likert. Metoda pengambilan sampel menggunakan teknik accidental sampling dengan jumlah sampel sebanyak 97 responden. Berdasarkan hasil yang didapat dari penelitian ini adalah: Secara parsial, variabel citra perusahaan berpengaruh signifikan terhadap minat membeli kembali. Secara parsial, variabel harga tidak memiliki pengaruh signifikan terhadap minat membeli kembali. Secara parsial, variabel kualitas pelayanam berpengaruh signifikan terhadap minat membeli kembali. Secara simultan, variabel citra perusahaan, harga, dan kualitas pelayanan berpengaruh signifikan terhadap minat membeli kembali. ABSTRACT This study aims to determine how much influence the company's image, price and quality of service have on the interest in repurchasing Narma products, Mustika Jaya Bekasi branch. The method used is a method of collecting data using a questionnaire measured on a Likert scale. The sampling method used accidental sampling technique with a total sample of 97 respondents. Based on the results obtained from this study are: Partially, the corporate image variable has a significant effect on repurchase interest. Partially, the price variable has no significant effect on repurchase intention. Partially, the service quality variable has a significant effect on repurchase interest. Simultaneously, the variables of corporate image, price, and service quality have a significant effect on repurchase interest.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | FAISHAL HADI PRATAMA | ||||||||
| Date Deposited: | 01 Nov 2021 08:59 | ||||||||
| Last Modified: | 01 Nov 2021 08:59 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/5711 |
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