PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SEPATU MEREK ADIDAS (Studi Kasus Pada Masyarakat Johar Baru, Jakarta Pusat)

Zarkasyi, Rif’an (2019) PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SEPATU MEREK ADIDAS (Studi Kasus Pada Masyarakat Johar Baru, Jakarta Pusat). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.

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Abstract

This study aims to determine The Influence Product Quality, Price and Location to Buying Decision Shoes Brand Adidas on society Johar Baru, Central Jakarta. The method used in this research is survey research. The population in this research is all society of shoes brand Adidas in Johar Baru, Central Jakarta. The sample in this research is 110 respondent. The analysis tool used is the analysis of partial and multiple determine coefficient. The results of the research partial that variable Product Quality (X1) there is a significant influence to Buying Decision (Y). The variable Price (X2) there is a significant influence to Buying Decision (Y). The variable Location (X3) there is a significant influence to Buying Decision (Y). The results of the research multiple that variable Product Quality (X1), Price (X2) and Location (X3) able to explain variable variations Buying Decision (Y) with a determine coefficient value of 0,965. Keywords: Product Quality, Price, Location, Buying Decision

Item Type:	Thesis (Skripsi)
Contributors:	Contribution Contributors NIDN Email Thesis advisor Hariyanto, Yusuf UNSPECIFIED UNSPECIFIED
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	S1 Akuntansi
Depositing User:	Ridho Adi Nugroho
Date Deposited:	30 Nov 2021 03:26
Last Modified:	30 Nov 2021 03:26
URI:	http://repository.stei.ac.id/id/eprint/6028

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