Tri Rahayu, Imelda (2019) PENGARUH KEPERCAYAAN KONSUMEN, KUALITAS PELAYANAN, DAN KEMUDAHAN TRANSAKSI TERHADAP MINAT BELI ULANG PADA APLIKASI BELANJA ONLINE SHOPEE.CO.ID. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.
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Abstract
ABSTRAK Penelitian ini berujuan untuk mengetahui besarnya pengaruh kepercayaan, kualitas pelayanan, kemudahan, terhadap minat beli ulang pada aplikasi belanja online Shopee.co.id (Studi Kasus konsumen pengguna aplikasi belanja online Shopee di Jakarta Timur). Populasi dalam penelitian ini adalah masyarakat yang pernah berbelanja online minimal dua kali pada aplikasi Shopee.co.id di Jakarta timur dengan jumlah sampel sebanyak 100 responden dengan menggunakan teknik purposive sampling. Metode yang digunakan adalah metode survey. Analisa data penelitian ini menggunakan Analisis Koefisien Determinasi. Hasil penelitian ini menunjukkan bahwa secara parsial variabel kepercayaan berpengaruh positif dan signifikan terhadap minat beli ulang kemudian variabel kualitas pelayanan berpengaruh positif dan signifikan terhadap minat beli ulang serta variabel kemudahan berpengaruh positif dan signifikan terhadap minat beli ulang. dan secara simultan variabel kepercayaan, kualitas pelayanan, kemudahan berpengaruh positif dan signifikan terhadap minat beli ulang. Keywords : Kepercayaan, Kualitas Pelayanan, Kemudahan dan Minat Beli Ulang ABSTRAK The purpose of this study was to determine the effect of trust, service quality, and convenience on repurchase interset in Shopee.co.id online shopping applications users (Case study of Shopee.co.id online shopping application consumer in East Jakarta). The population in this study was people who have shopped online at least twice on Shoppe.co.id appliacation in East Jakarta with total sample 100 respondents used purposive sampling techniques. The method used in this study was a survey method. Data analysis in this study used Determination Coefficient Analysis. The results of this study indicate partially that the trust variable had a positive and significant effect on purchase interest, then the service quality variable had a positive and significant effect on purchase interest, and the convenience variable has a positive and significant effect on purchase intention, simultaneously the trust variable, service quality, and convenience had a positive and signifikan effect on repurchase interest. Keywords : Trust, Service Quality, Ease, and Repurchase Intention
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Ridho Adi Nugroho | ||||||||
| Date Deposited: | 02 Dec 2021 08:33 | ||||||||
| Last Modified: | 02 Dec 2021 08:33 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6064 |
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