Laksono, Bayu (2019) PENGARUH PERSEPSI MANFAAT PERSEPSI RISIKO DAN PROMOSI TERHADAP MINAT MENGGUNAKAN E-MONEY (Studi Kasus Pada Penduduk DKI Jakarta). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.
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Abstract
ABSTRAK Tujuan penelitian ini adalah untuk mengetahui pengaruh langsung dan tidak langsung persepsi manfaat, persepsi risiko dan promosi terhadap minat menggunakan e-money pada penduduk DKI jakarta. Penelitian ini menggunakan data primer dengan penyebaran kuisioner. Populasi dalam penelitian yaitu penduduk DKI Jakarta dengan jumlah sampel 100 respoden menggunakan teknik prosive sampling. Analisis data penelitian ini menggunakan analisis jalur. Metode pengolahan data menggunakan metode PLS (Parsial Least Square) dengan bantuan program SmartPLS versi 3.0 dan di evaluasi dengan outer model dan inner model. Hasil penelitian ini menunjukan bahwa variabel persepsi manfaat (X1) berpegaruh positif dan signifikan terhadap minat menggunakan e-money. Kemudian variabel persepsi risiko (X2) berpengaruh positif dan signifikan terhadap minat menggunakan e-money. Dan variabel promosi (X3) berpengaruh positif dan signifikan terhadap minat menggunakan e-money. Nilai determinasi (R2) bahwa minat menggunakan dipengaruhi oleh persepsi manfaat, persepsi risiko, dan promosi sebesar 88,80% sedangkan sisanya sebanyak 11,20% dijelaskan oleh variabel lain. Dari penelitian ini dapat disimpulkan bahwa persepsi manfaat, persepsi risiko, dan promosi berpengaruh secara positif dan signifikan terhadap minat menggunakan e-money. Kata kunci : Persepsi Manfaat, Persepsi Risiko, Promosi, dan Minat Menggunakan E-money. ABSTRACT The purpose of this study was to determine the direct and indirect effects of perceived benefits, perceived risk and promotion of asking to use e-money in DKI Jakarta residents. This study uses primary data by distributing questionnaires. The population in the study DKI Jakarta resident with a sample of 100 respondents using purposive sampling technique. Analysis of this research data using multiple regression analysis. Data processing methods use the PLS method with the help of the SmartPLS version 3.0 and tasted with the outer model and inner model. The results of this study indicate that the perceived usefulness variable (X1) has a positive and significant effect the intention to use e-money. Then the perceived risk variable (X2) has a positive and significant effect the intention to use e-money. And the promotion variable (X3) has a positive and significant effect the intention to use e-money. Value of determination (R2) that intention in use is influenced by perceived usefulness, perceived risk, and promotion of 88.80% while the remaining 11.20% is explained by other variable. From this study it can be concluded that the perceived usefulness, perceived risk, and promotion has a positive and significant effect on the intention to use e-money. Keywords: Perceived Usefulness, Perceived Risk, Promotion, and Intention to Use E-money.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Keuangan | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Ridho Adi Nugroho | ||||||||
| Date Deposited: | 06 Dec 2021 02:36 | ||||||||
| Last Modified: | 06 Dec 2021 02:36 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6065 |
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