EFFECT OF SERVICE QUALITY, PRICE PERCEPTION AND PROMOTION TOWARD CUSTOMER SATISFACTION (Study on Car Rental Services CV. Jonggi Gando Hard Water, East Jakarta)

J o n i, J o n i (2019) EFFECT OF SERVICE QUALITY, PRICE PERCEPTION AND PROMOTION TOWARD CUSTOMER SATISFACTION (Study on Car Rental Services CV. Jonggi Gando Hard Water, East Jakarta). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, persepsi harga dan promosi terhadap kepuasan pelanggan pada Jasa Rental Mobil CV. Jonggi Gando Sulit Air, baik secara parsial maupun secara simultan. Penelitian ini mеrupakan pеnеlitian pеnjеlasan dеngan pеndеkatan kuantitatif. Penelitian dilakukan di CV. Jonggi Gando Sulit Air, Jakarta Timur dеngan pеngumpulan data mеnggunakan kuеsionеr yang dianalisis mеnggunakan koefisien determinasi dan pengujian hipotesis. Sampel yang digunakan adalah sebanyak 234 orang pelanggan. Pengambilan sampel dalam penelitian ini dengan teknik non probability sampling yaitu metode purposive sampling yang merupakan metode penentuan sampel dengan pertimbangan tertentu. Hasil penelitian menunjukkan bahwa : (1) Secara parsial kualitas pelayanan terbukti memiliki pengaruh secara signifikan terhadap kepuasan pelanggan pada Jasa Rental Mobil CV. Jonggi Gando Sulit Air (2) Secara parsial persepsi harga terbukti memiliki pengaruh secara signifikan terhadap kepuasan pelanggan pada Jasa Rental Mobil CV. Jonggi Gando Sulit Air (3) Secara parsial promosi terbukti memiliki pengaruh secara signifikan terhadap kepuasan pelanggan pada Jasa Rental Mobil CV. Jonggi Gando Sulit Air DAN (4) Secara simultan kualitas pelayanan, persepsi harga dan promosi terbukti memiliki pengaruh secara signifikan terhadap kepuasan pelanggan pada Jasa Rental Mobil CV. Jonggi Gando Sulit Air, hal ini dibuktikan dari perolehan nilai signifikan F sebesar 0,000 lebih kecil dari 0,05. Kata Kunci : Kualitas pelayanan, persepsi harga, promosi dan kepuasan pelanggan ABSTRACT This study aims to determine the effect of service quality, price perceptions and promotions on customer satisfaction on Car Rental Services CV. Jonggi Gando Hard to Water, both partially and simultaneously. This research is a study of elaboration with quantitative analysis. The study was conducted at CV. Jonggi Gando Difficult Air, East Jakarta with data collection using a questionnaire that was analyzed using the coefficient of determination and hypothesis testing. The sample used was 234 customers. Sampling in this study with non-probability sampling technique is purposive sampling method which is a method of determining the sample with certain considerations. The results showed that: (1) Partially the quality of service was proven to have a significant influence on customer satisfaction at CV Car Rental Services. Jonggi Gando Hard Water (2) Partially, price perception is proven to have a significant influence on customer satisfaction at CV Car Rental Services. Jonggi Gando Hard Water (3) Partially the promotion was proven to have a significant influence on customer satisfaction at CV Car Rental Services. Jonggi Gando Hard Water AND (4) Simultaneously the quality of service, price perception and promotion are proven to have a significant effect on customer satisfaction on CV Car Rental Services. Jonggi Gando Difficult for Water, this is evidenced from the acquisition of a significant F value of 0,000 less than 0.05. Keywords: Service quality, price perception, promotion and customer satisfaction

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorMuhammad, RamadityaUNSPECIFIEDUNSPECIFIED
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: Ridho Adi Nugroho
Date Deposited: 09 Dec 2021 09:12
Last Modified: 09 Dec 2021 09:12
URI: http://repository.stei.ac.id/id/eprint/6160

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