Putri Utami, Tyara (2019) PENGARUH KUALITAS PELAYANAN, CITRA MEREK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA DHL EXPRESS (Studi Kasus Pada DHL Express Di Kota Bekasi). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.
![[img]](http://repository.stei.ac.id/style/images/fileicons/text.png) |
Text (COVER + ABSTRAK)
COVER.pdf Available under License Creative Commons Attribution Non-commercial. Download (936kB) |
|
Text (BAB 1)
BAB 1.pdf Available under License Creative Commons Attribution Non-commercial. Download (684kB) |
|
Text (BAB 2)
BAB 2.pdf Available under License Creative Commons Attribution Non-commercial. Download (798kB) |
|
Text (BAB 3)
BAB 3.pdf Available under License Creative Commons Attribution Non-commercial. Download (933kB) |
|
Text (BAB 4)
BAB 4.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (814kB) |
|
Text (BAB 5)
BAB 5.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (571kB) |
Abstract
This study aims to determine The Influence Service Quality, Brand Image and Price to Consumer Loyalty on DHL Express. The method used in this research is survey research. The population in this research is all consumer of DHL Express in Bekasi City. The sample in this research is 97 respondent. The analysis tool used is the analysis of partial and multiple determine coefficient. The results of the research partial that variable Service Quality (X1) there is a big influence to Consumer Loyalty (Y) with a determine coefficient value of 38,31%. The variable Brand Image (X2) there is a big influence to Consumer Loyalty (Y) with a determine coefficient value of 28,41%. The variable Price (X3) there is a big influence to Consumer Loyalty (Y) with a determine coefficient value of 58,83%. The results of the research multiple that variable Service Quality (X1), Brand Image (X2) and Price (X3) there is a big influence to Consumer Loyalty (Y) with a determine coefficient value of 41,21%. Keywords: Service Quality, Brand Image, Price, Consumer Loyalty
| Item Type: | Thesis (Skripsi) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Ridho Adi Nugroho | ||||||||
| Date Deposited: | 20 Dec 2021 03:43 | ||||||||
| Last Modified: | 20 Dec 2021 03:43 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6311 |
Actions (login required)
 |
View Item |
