SETIAWAN, YUSUF (2021) PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS YANG DIMEDIASI KEPUASAN PENUMPANG (Studi Kasus Penumpang Transportasi Transjakarta Di Halte Busway Flyover Radin Inten Koridor XI). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan persepsi harga terhadap loyalitas yang dimediasi kepuasan penumpang pada Transportasi Transjakarta di Halte Busway Flyover Radin Inten Koridor XI. Strategi yang digunakan dalam penelitian ini adalah strategi asosiatif dengan metode survey. Populasi dalam penelitian ini adalah seluruh Penumpang Transportasi Transjakarta di Halte Busway Flyover Radin Inten Koridor XI. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Purposive Sampling dengan jumlah sampel sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Penelitian ini menggunakan metode analisis jalur dengan Software (perangkat lunak) Partial Least Square. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan dan persepsi harga berpengaruh langsung positif dan signifikan terhadap kepuasan pelanggan dan loyalitas pelanggan, serta kepuasan berpengaruh langsung positif dan signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan mampu memediasi persepsi harga terhadap loyalitas pelanggan pada Transportasi Transjakarta di Halte Busway Flyover Radin Inten Koridor XI This study aims to determine the effect of service quality and price perception on loyalty mediated by passenger satisfaction in Transjakarta Transportation Corridor XI - Corridor X. The strategy used in this research is an associative strategy with a survey method. The population in this study were all Transjakarta Transportation Passengers of Corridor XI - Corridor X. The sampling technique used in this study was purposive sampling with a sample size of 100 respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. This study uses a path analysis method with Partial Least Square Software. The results of this study indicate that service quality and price perception have a positive and significant direct effect on customer satisfaction and customer loyalty, and that satisfaction has a positive and significant direct effect on customer loyalty. Customer satisfaction is able to mediate price perceptions of customer loyalty in Transjakarta Transportation Corridor XI - Corridor X
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | YUSUF SETIAWAN | ||||||||
| Date Deposited: | 23 Dec 2021 06:06 | ||||||||
| Last Modified: | 23 Dec 2021 06:06 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6365 |
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