Darmawan, Harry (2019) PENGARUH KEPERCAYAAN, PERSEPSI RISIKO, DAN KEAMANAN TERHADAP MINAT BELI KONSUMEN PADA ONLINE SHOP LAZADA (Studi Kasus pada Masyarakat Kelurahan Pegangsaan). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.
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Abstract
ABSTRAK Penelitian ini merupakan penelitian kuantitatif, metoda analisis yang digunakan adalah koefisien determinasi dan uji hipotesis dengan SPSS 25.0. Populasi dari penelitian ini adalah masyarakat Kelurahan Pegangsaan yang pernah berbelanja online shop. Teknik pengumpulan data melalui penyebaran kuesioner secara purposive sampling, dengan jumlah sampel sebanyak 97 responden. Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, persepsi risiko, dan keamanan terhadap minat beli konsumen. Hasil penelitian ini membuktikan bahwa (1) secara parsial kepercayaan berpengaruh signifikan terhadap minat beli konsumen, (2) secara parsial persepsi risiko tidak berpengaruh signifikan terhadap minat beli konsumen, (3) keamanan berpengaruh signifikan terhadap minat beli konsumen, dan (4) secara simultan membuktikan bahwa kepercayaan, persepsi risiko dan keamanan berpengaruh signifikan terhadap minat beli konsumen. Kata Kunci : Kepercayaan, Persepsi Rrisiko, Keamanan, Minat beli ABSTRACT This study used of quantitative research, the analysis method used is the coefficient determination and hypothesis test with SPSS 25.0. The population in this research is Pegangsaan Village Society who have shopped online shop. Techniques data collection through the dissemination of questionnaires in purposive sampling, with samples are 97 respondents. This research aims to test the influence of trust, perceived risk and security on consumer purchase interest. The results of this study prove that (1) a partially trust has significant on consumer purchase interest, (2) a partially perceived risk has no significant on consumer purchase interest, (3) a partially security has significant on consumer purchase interest, and (4) simultaneously prove that trust, perceived risk and security significantly on consumer purchase interest. Keywords : Trust, Perceived Risk, Security, Purchase Interes
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Ridho Adi Nugroho | ||||||||
| Date Deposited: | 04 Jan 2022 07:53 | ||||||||
| Last Modified: | 04 Jan 2022 07:53 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6613 |
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