ANALISIS DAMPAK PENDAPATAN PT. POS INDONESIA (Persero) JAKARTA UTARA SEBELUM DAN SESUDAH ADANYA KIRIMAN LAZADA

LISTYANISA, AYU (2019) ANALISIS DAMPAK PENDAPATAN PT. POS INDONESIA (Persero) JAKARTA UTARA SEBELUM DAN SESUDAH ADANYA KIRIMAN LAZADA. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.

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Abstract

Abstract PT. Pos Indonesia collaborates with E-commerce Companies (Lazada) because it can increase revenue. This study aims to determine how the impact of E-commerce utilization on PT. Pos Indonesia North Jakarta. The strategy of this research is quantitative comparative research. Where the sample will be used is the period 2013-2018 in monthly related to revenue data post office service companies before and after the E-commerce shipment Lazada at PT. Pos Indonesia (Persero) North Jakarta. Based on the analysis and discussion, it shows that the revenue of post office service companies before Lazada sent to PT. Pos Indonesia (Persero) North Jakarta as much as Rp. 38549 million and post office services company revenue after Lazada's shipment to PT. Pos Indonesia (Persero) North Jakarta of Rp 155,177 million means a significant increase and hypothesis testing shows that the average income of PT. Pos Indonesia (Persero) North Jakarta before it was smaller after the Lazada shipment. Keywords : Keywords: E-commerce, Revenue

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorHariyanto, JusufUNSPECIFIEDUNSPECIFIED
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: Ridho Adi Nugroho
Date Deposited: 06 Jan 2022 05:02
Last Modified: 06 Jan 2022 05:02
URI: http://repository.stei.ac.id/id/eprint/6688

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