Pengaruh Persepsi Harga, Persepsi Risiko, dan Kualitas Informasi Terhadap Keputusan Pembelian Secara Online (Studi kasus pada karyawan PT. Jakarta Teknologi Utama)

Romario, Yan (2019) Pengaruh Persepsi Harga, Persepsi Risiko, dan Kualitas Informasi Terhadap Keputusan Pembelian Secara Online (Studi kasus pada karyawan PT. Jakarta Teknologi Utama). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.

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Abstract

ABSTRAK Penelitian ini berjenis deskriptif kuantitatif yang bertujuan untuk mengetahui seberapa besar Persepsi Harga, Persepsi Resiko dan Kualitas Informasi terhadapap keputusan pembelian online. Studi kasus pada karyawan PT. Jakarta Teknologi Utama Motor. Setelah dilakukan tinjauan pustaka dan penyusunan hipotesis, data dikumpulkan melalui metode kuesioner terhadap 100 orang yang pernah melakukan pembelian produk melalui situs e-commerce yang diperoleh dengan menggunakan teknik non-probability sampling dengan pendekatan convenience sampling. Analisis ini menggunakan program SPSS yang meliputi: uji validitas dan realibilitas, analisis regresi berganda, pengujian hipotesis melalui uji t dan uji F, serta analisis koefisien determinasi (R2 ). Dari analisis tersebut diperoleh persamaan regresi: Dimana variabel Persepsi Harga (X1), Persepsi Resiko (X2) dan Kualitas Informasi (X3) berpengaruh positif terhadap Keputusan Pembelian (Y), Pengujian hipotesis menggunakan uji T menunjukkan bahwa variabel Persepsi Harga (X1), Persepsi Resiko (X2) terbukti secara signifikan mempengaruhi variabel dependen keputusan pembelian, sedangkan Kualitas Informasi (X3) berpengaruh tidak signifikan terhadap variabel dependen keputusan pembelian. Kemudian melalui uji F dapat diketahui bahwa secara bersama-sama (simultan) terdapat pengaruh yang signifikan dari variabel Persepsi Harga, Persepsi Risiko dan Kualitas Informasi terhadap Keputusan Pembelian.. Angka Adjusted R Square sebesar 0,580 menunujukkan bahwa 58,0 persen variasi keputusan pembelian dapat dijelaskan oleh ketiga variabel independen dalam persamaan regresi. Sedangkan sisanya sebesar 42,0 persen dijelaskan oleh variabel lain diluar ketiga variabel yang digunakan dalam penelitian ini. Kata Kunci: Persepsi Harga, Persepsi Risiko, Kualitas Informasi dan Keputusan Pembelian ABSTRACT This research is a quantitative descriptive type that aims to find out how much Price Perception, Risk Perception and Information Quality towards online purchasing decisions. Case study on PT. Jakarta Utama Motor Technology. After a literature review and hypothesis formulation, data were collected through a questionnaire method of 100 people who had made product purchases through an e-commerce site obtained using a non-probability sampling technique with a convenience sampling approach. This analysis uses the SPSS program which includes: validity and reliability test, multiple regression analysis, hypothesis testing through t test and F test, and analysis of the coefficient of determination (R2 ). From this analysis the regression equation is obtained: Where the Price Perception (X1), Risk Perception (X2) and Information Quality (X3) variables have a positive effect on Purchasing Decisions (Y), Hypothesis Testing using the T test shows that the Price Perception (X1), Risk Perception (X2) variables are significantly proven Influence the dependent variable on purchasing decisions, while Information Quality (X3) does not have a significant effect on the dependent variable on purchasing decisions. Then through the F test it can be seen that jointly (simultaneously) there is a significant effect of the variable Price Perception, Risk Perception and Information Quality on Purchasing Decisions .. The Adjusted R Square figure of 0.580 shows that 58.0 percent of variations in purchasing decisions can be explained by the three independent variables in the regression equation. While the remaining 42.0 percent is explained by other variables beyond the three variables used in this study. Keywords: Price Perception, Risk Perception, Information Quality and Purchasing Decision

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorSaefurahman, AsepUNSPECIFIEDUNSPECIFIED
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: Ridho Adi Nugroho
Date Deposited: 10 Jan 2022 11:30
Last Modified: 10 Jan 2022 11:30
URI: http://repository.stei.ac.id/id/eprint/6770

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