ANALISIS PENGARUH FINANCIAL LITERACY, PENGETAHUAN INVESTASI, PERSEPSI RISIKO TERHADAP MINAT INVESTASI (Studi Kasus pada Pengguna Aplikasi Bibit)

Amanda, Nabila (2022) ANALISIS PENGARUH FINANCIAL LITERACY, PENGETAHUAN INVESTASI, PERSEPSI RISIKO TERHADAP MINAT INVESTASI (Studi Kasus pada Pengguna Aplikasi Bibit). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.

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Abstract

Penelitian ini memiliki dua variabel yaitu independen yang terdiri dari financial literacy, pengetahuan investasi dan persepsi risiko, dan dependen yaitu minat investasi. Tujuan penelitian ini adalah untuk mengetahui pengaruh financial literacy, pengetahuan investasi dan persepsi risiko terhadap minat investasi pada aplikasi Bibit. Penelitian ini menggunakan jenis penelitian kuantitatif dengan strategi asosiatif. Populasi dalam penelitian ini adalah mahasiswa aktif di Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta dengan menggunakan aplikasi lebih dari satu tahun. Sampel ditentukan berdasarkan metode nonprobability sampling dengan jumlah sampel sebanyak 140 responden. Data digunakan dalam penelitian ini adalah menggunakan data primer dan sekunder. Teknik pengumpulan data primer diperoleh dari penyebaran kuesioner melalui google form yang disebarkan secara online. Sedangkan pengumpulan data sekunder diperoleh dari website perusahaan, buku-buku literatur, jurnal-jurnal terdahulu dan artikel berita. Analisis data yang dilakukan menggunakan teknik analisis PLS (Partial Least Square) melalui software WarpPLS versi 7.0. Hasil penelitian ini menunjukkan bahwa financial literacy berpengaruh positif dan signifikan terhadap minat investasi. Pengetahuan investasi berpengaruh positif dan signifikan terhadap minat investasi. Persepsi risiko berpengaruh positif dan signifikan terhadap minat investasi. Berdasarkan hasil penelitian R-Square bahwa variasi perubahan dari variabel minat investasi dapat dijelaskan oleh variabel financial literacy, pengetahuan investasi dan persepsi risiko sebesar 49,5%. This study has two variables, namely the independent which consists of financial literacy, investment knowledge and risk perception, and the dependent, namely investment interest. The purpose of this study was to determine the effect of financial literacy, investment knowledge and risk perception on investment interest in the Bibit application. This research uses quantitative research with associative strategy. The population in this study were active students at Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta using the application for more than one year. The sample was determined based on the non-probability sampling method with a total sample of 140 respondents. The data used in this study are primary and secondary data. The primary data collection technique was obtained from distributing questionnaires through google forms which were distributed online. Meanwhile, secondary data collection was obtained from company websites, literature books, previous journals and news articles. Data analysis was carried out using the PLS (Partial Least Square) analysis technique through WarpPLS version 7.0 software. The results of this study indicate that financial literacy has a positive and significant effect on investment interest. Investment knowledge has a positive and significant effect on investment interest. Perception of risk has a positive and significant effect on investment interest. Based on the results of the R-Square research, the variation of changes in the investment interest variable can be explained by the variables of financial literacy, investment knowledge and risk perception of 49.5%.

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorSampurna, Dian Surya0308108301dian_surya_sampurna@stei.ac.id
Subjects: Manajemen > Manajemen Keuangan
Divisions: S1 Manajemen
Depositing User: Nabila Amanda
Date Deposited: 07 Apr 2022 04:51
Last Modified: 07 Apr 2022 04:51
URI: http://repository.stei.ac.id/id/eprint/7344

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