Lidyawati, Lilik (2022) FAKTOR – FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM MENGGUNAKAN SKINCARE IMPOR. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
This study aims to determine and examine how the influence of perceived behavior control, motivation, and lifestyle on consumer behavior regarding imported skincare. In this study, the authors used quantitative research methods. According to (Sugiyono, 2017) that is a research method based on positivist philosophy, it is used to examine certain populations or samples. Sampling techniques are generally carried out randomly, data collection using research instruments, data analysis is quantitative/statistical with the aim of testing predetermined hypotheses. This research was conducted in RW 06 Kebantenan V Jakarta Perceived behavior control (X1) has a significant influence on consumer behavior, Motivation (X2) has a significant effect on consumer behavior. Lifestyle (X3) has no effect on consumer behavior in the Kebantenan V Semper community. Timur, DKI Jakarta, North Jakarta Suggestions are intended for researchers who are interested in continuing this research, the authors recommend examining the influence of other variables such as price and product quality in influencing consumer behavior. Peneltian ini bertujuan untuk mengetahui dan menguji bagaimana pengaruh perceived behavior control, motivasi, dan gaya hidup terhadap perilaku konsumen mengenai skincare impor Pada penelitian ini penulis menggunakan metode penelitian kuantitatif. Menurut (Sugiyono, 2017) yaitu metode penelitian yang berlandaskan filsafat positivis, digunakan untuk meneliti pada populasi atau sampel tertentu. Teknik pengambilan sampel pada umumnya dilakukan secara random, pengumpulan data menggunakan instrument penelitian, analisis data bersifat kuantitatif/statistic dengan bertujuan untuk menguji hipotesis yang telah ditetapkan. Penelitian ini dilakukan di lingkungan RW 06 Kebantenan V Jakarta Perceived behavior control (X1) memiliki pengaruh signifikan terhadap perilaku konsumen, Motivasi (X2) berpengaruh signifikan terhadap perilaku konsumen. Gaya hidup (X3) tidak berpengaruh terhadap perilaku konsumen pada masyarakat Kebantenan V Semper Timur, DKI Jakarta, Jakarta Utara Saran ditujukan untuk peneliti yang tertarik untuk melanjutkan penelitian ini, penulis merekomendasikan untuk meneliti pengaruh variabel lain seperti harga dan kualitas produk dalam mempengaruhi perilaku konsumen.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Uncontrolled Keywords: | Perceived behavior control, motivasi, gaya hidup dan perilaku konsumen | ||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Lilik Lidyawati | ||||||||
| Date Deposited: | 18 Jul 2022 04:07 | ||||||||
| Last Modified: | 18 Jul 2022 04:07 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/7711 |
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