Haidina, Nur (2022) PENGARUH E-SERVICE QUALITY DAN E-SATISFACTION TERHADAP E-TRUST YANG DIMEDIASI OLEH REPURCHASE INTENTION (Studi pada Konsumen Wanita di Tokopedia). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia.
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Abstract
This study aims to determine the effect of E-Service Quality and E-Satisfaction on E-Trust mediated by Repurchase Intention by studying female consumers at Tokopedia. The type of research in this research is descriptive & quantitative. The population of female consumers who buy women's products at Tokopedia is unknown and the sample is female consumers who have purchased women's products at least once per month. The sampling technique used in this research is purposive sampling. Data collection techniques using questionnaires that have been tested for validity and reliability. The analysis used is the coefficient of determination using the WarpPLS 8.0 program. The results showed that the E-Service Quality variable had an effect on e-trust. The e-service quality variable has no effect on Repurchase Intention. The e-satisfaction variable has an effect on e-trust. The e-satisfaction variable has a direct effect on repurchase intention. The e-trust variable has a direct effect on the customer's repurchase intention. The mediating e-Trust variable has no effect on E-Service Quality on Repurchase Intention. The mediating E-Trust variable has an effect on E-Satisfaction on Repurchase Intention. Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality dan E-Satisfaction terhadap E-Trust yang dimediasi oleh Repurchase Intention dengan studi konsumen wanita di tokopedia. Jenis penelitian pada penelitian ini adalah deskriptif & kuantitatif. Populasi konsumen wanita yang membeli produk wanita di tokopedia yang jumlahnya tidak diketahui dan sampel adalah konsumen wanita yang telah membeli produk wanita setidaknya satu kali dalam jangka waktu per 1 bulan. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling. Teknik pengumpulan data menggunakan kuisioner yang telah di uji validitas dan reliabilitas. Analisis yang digunakan adalah koefisien determinasi menggunakan program WarpPLS 8.0. Hasil penelitian menunjukkan bahwa variabel E-Service Quality berpengaruh terhadap e-trust. Variabel e-service quality tidak berpengaruh terhadap Repurchase Intention. Variabel e-satisfaction berpengaruh terhadap e-trust. Variabel e-satisfaction berpengaruh langsung terhadap repurchase intention. Variabel e-trust berpengaruh langsung terhadap pelanggan Repurchase Intention. Variabel e-Trust yang memediasi tidak berpengaruh E-Service Quality terhadap Repurchase Intention. Variabel E-Trust yang memediasi berpengaruh E-Satisfaction terhadap Repurchase Intention.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Uncontrolled Keywords: | E-Service Quality, E-Satisfaction, E-Trust, dan Repurchase Intention | ||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Ms NUR HAIDINA | ||||||||
| Date Deposited: | 07 Oct 2022 01:42 | ||||||||
| Last Modified: | 07 Oct 2022 01:42 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/8585 |
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