PENGARUH KUALITAS INFORMASI, KEPERCAYAAN DAN ULASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Pengguna Shopee di Jakarta Timur)

Sari, Winda (2022) PENGARUH KUALITAS INFORMASI, KEPERCAYAAN DAN ULASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Pengguna Shopee di Jakarta Timur). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia.

[img] Text (Cover + Abstrak)
Cover + Abstrak.pdf - Other
Available under License Creative Commons Attribution Non-commercial.
Download (988kB)
[img] Text (BAB 1)
BAB 1.pdf - Other
Available under License Creative Commons Attribution Non-commercial.
Download (737kB)
[img] Text (BAB 2)
BAB 2.pdf - Other
Available under License Creative Commons Attribution Non-commercial.
Download (893kB)
[img] Text (BAB 3)
BAB 3.pdf - Other
Available under License Creative Commons Attribution Non-commercial.
Download (816kB)
[img] Text (BAB 4)
BAB 4.pdf - Other
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial.
Download (739kB) | Request a copy
[img] Text (BAB 5)
BAB 5.pdf - Other
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial.
Download (659kB) | Request a copy
[img] Text (Daftar Referensi)
DAFTAR REFERENSI.pdf - Other
Available under License Creative Commons Attribution Non-commercial.
Download (525kB)
[img] Text (Lampiran)
LAMPIRAN.pdf - Other
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial.
Download (1MB) | Request a copy

Abstract

This study aims to determine whether the quality of information, trust and product reviews affect purchasing decisions in East Jakarta represented by Shopee users in Rawa Terate Village. This research uses a descriptive quantitative approach. The population of this study is consumers who have made purchases on the Shopee application whose number is unknown and cannot be ascertained. The sample was determined based on the purposive sampling method, with a total sample of 97 people. Data processing uses the SPSS (Statistical Package for the Social Science) program. The data analysis tool uses the coefficient of determination and hypothesis testing both partially and simultaneously. The results of the researchers concluded: (1) The quality of information has no significant effect on purchasing decisions, because consumers who shop online demand complete, accurate, and up to date information in order to make their purchasing decisions, (2) Trust has no significant effect on purchasing decisions, because before making an online purchase requires trust so that consumers know the advantages and disadvantages of a product, (3) product reviews have a significant effect on purchasing decisions, because buyers take advantage of customer reviews to convince themselves that the product they see reflects the product that will be sent to them, and the absence of fraud by the seller and (4) the quality of information, trust and product reviews simultaneously have a significant effect on purchasing decisions. Penelitian ini bertujuan untuk mengetahui apakah kualitas informasi, kepercayaan dan ulasan produk berpengaruh terhadap keputusan pembelian di Jakarta Timur yang diwakili oleh pengguna Shopee di Kelurahan Rawa Terate. Penelitian ini menggunakan jenis penelitian deskriptif pendekatan kuantitatif. Populasi dari penelitian ini adalah konsumen yang pernah melakukan pembelian di aplikasi Shopee yang jumlahnya tidak diketahui dan tidak dapat dipastikan. Sampel ditentukan berdasarkan metoda purpose sampling, dengan jumlah sampel sebanyak 97 orang. Pengolahan data menggunakan program SPSS (Statistical Package for the Social Sciensi). Alat analisis data menggunakan koefisien determinasi dan pengujian hipotesis baik secara parsial dan simultan. Hasil peneliti menyimpulkan: (1) Kualitas informasi tidak berpengaruh signifikan terhadap keputusan pembelian, karena konsumen yang berbelanja online menuntut informasi yang lengkap, akurat, dan up to date agar bisa memunculkan keputusan pembeliannya, (2) Kepercayaan tidak berpengaruh signifikan terhadap keputusan pembelian, karena sebelum melakukan pembelian online memerlukan kepercayaan sehingga konsumen mengetahui kekurangan dan kelebihan suatu produk, (3) Ulasan produk berpengaruh signifikan terhadap keputusan pembelian, karena pembeli memanfaatkan ulasan dari pelanggan untuk meyakinkan diri mereka bahwa produk yang mereka lihat mencerminkan produk yang akan dikirim kepada mereka, dan tidak adanya penipuan oleh penjual dan (4) Kualitas informasi, kepercayaan dan ulasan produk secara simultan berpengaruh signifikan terhadap keputusan pembelian.

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorDwi Windu, SuryonoNIDN0327076101dwiwindu1961@stei.ac.id
Uncontrolled Keywords: Kualitas informasi, kepercayaan, ulasan produk, keputusan pembelian.
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: WINDA SARI
Date Deposited: 11 Oct 2022 06:20
Last Modified: 11 Oct 2022 06:20
URI: http://repository.stei.ac.id/id/eprint/8619

Actions (login required)

View Item View Item
Repository STEI is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.