The Influence of Parent’s Perception on Their Interest to Send Their Children to PAUD

Diah Pranitasari The Influence of Parent’s Perception on Their Interest to Send Their Children to PAUD. In: UNSPECIFIED.

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Abstract

This study aims to find out how the influence of customer’s perception (parents about early childhood education (PAUD)) to the interest of buying (sending their children to the PAUD). This research was conducted in Pisangan Timur, East Jakarta. Parent’s perception as exogenous variables, measured by the teacher’s quality, curriculum, teaching methods and infrastructure facilities that exist in early childhood education. The endogenous variable is parent’s interest to send their children to PAUD measured with the parent’s desire to send their children to PAUD, encourage children to attend school, provide learning facilities for children, and pay attention to children's learning progress. Data obtained by conducting surveys, interviews, and distributing questionnaires. The analysis tool uses PLS 2.0 program. Expected output for improving PAUD performance. The results showed that there is a significant positive effect of parent’s perception about early childhood education to the parent’s interest to send their children in early childhood education. The influence of parent’s perception about early childhood education to the parent’s interest to send their children in PAUD is 65.2%. While the influence of other factors not examined in this research amounted to 34.8%.

Item Type:	Conference or Workshop Item (UNSPECIFIED)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	S1 Manajemen
Depositing User:	DR Diah Pranitasari
Date Deposited:	16 Sep 2020 15:23
Last Modified:	17 Sep 2020 13:19
URI:	http://repository.stei.ac.id/id/eprint/883

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