Fitriana, Nur (2022) FAKTOR-FAKTOR GAYAHIDUPHEDONIS KONSUMEN NDONESIATERHADAP PENGGUNAAN PRODUK KOSMETIK & SKINCAREASAL KOREA SELATAN. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
![[img]](http://repository.stei.ac.id/style/images/fileicons/text.png) |
Text (COVER+ABSTRACK)
COVER+ABSTRACK.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial. Download (1MB) | Request a copy |
|
Text (BAB I)
BAB I.pdf Available under License Creative Commons Attribution Non-commercial. Download (314kB) |
|
Text (BAB II)
BAB II.pdf Available under License Creative Commons Attribution Non-commercial. Download (243kB) |
|
Text (BAB III)
BAB III.pdf Available under License Creative Commons Attribution Non-commercial. Download (295kB) |
|
Text (BAB IV)
BAB IV.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (386kB) | Request a copy |
|
Text (BAB V)
BAB V.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (155kB) | Request a copy |
|
Text (REFERENSI)
REFERENSI.pdf Available under License Creative Commons Attribution Non-commercial. Download (187kB) |
|
Text (LAMPIRAN)
LAMPIRAN.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (284kB) | Request a copy |
Abstract
Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh Intensitas Penggunaan Media Sosial, Harga Diri, Citra Diri dan Pyschology of Moneyterhadap Gaya Hidup Hedonis pengguna produk kosmetik &skincare asal Korea Selatan. Penelitian ini menggunakan pendekatan kuantitatif yang diukur denganmenggunakan metode berbasis koefisien determinasi dengan bantuan SPSSversi 26. Populasi dan sampel dari penelitian ini adalah Pengguna Kosmetik& Skincare di Wilayah Jabodetabek. Sampel ditentukan berdasarkan metodesurvei dengan teknik simple random sampling, yang berjumlah 100 responden. Dianalisis dengan menggunakan uji validitas dan uji realibilitas. Data yangdigunakan dalam penelitian ini berupa data primer. Teknik engumpulandatamenggunakan metode kuesioner. Pengujian hipotesis pada penelitian ini denganmenggunakan uji t dan uji f. Hasil penelitian menunjukkan bahwa variabel Intensitas PenggunaanMedia Sosial, dan Harga Diri berpengaruh signifikan terhadap Gaya HidupHedonis Pengguna Kosmetik & Skincare Korea Selatan di Jabodetabeksedangkan citra diri dan Psychology of Money tidak berpengaruh secarasignifikan terhadap Gaya Hidup Hedonis Pengguna Kosmetik &SkincareKorea Selatan di Jabodetabek. Secara simultan bahwa variabel PenggunaanMedia Social, Harga Diri, Citra Diri, dan Psychology of Money secarabersama-sama berpengaruh signifikan terhadap Gaya Hidup Hedonis PenggunaKosmetik & Skincare Korea Selatan di Jabodetabek. This study aims to determine whether there is an ef ect of the Intensity of Use of Social Media, Self-Esteem, Self-Image and Pyschology of Money on theHedonic Lifestyle of users of cosmetics & skincare products fromSouth Korea. This study uses a quantitative approach which is measured using a methodbased on the coef icient of determination with the help of SPSS version 26. Thepopulation and sample of this study are Cosmetics & Skincare Users intheGreater Jakarta Area. The sample was determined based on a survey methodwith a simple random sampling technique, totaling 100 respondents. Analyzedby using validity test and reliability test. The data used in this study are primarydata. Data collection techniques using a questionnaire method. Hypothesistesting in this study using t test and f test. The results showed that the variables of Intensity of Social MediaUse, and Self-Esteem had a significant ef ect on the Hedonic Lifestyle of SouthKorean Cosmetics & Skincare Users in Jabodetabek while self-image andPsychology of Money had no significant ef ect on the Hedonic Lifestyle of SouthKorean Cosmetics & Skincare Users in Greater Jakarta. . Simultaneously, thevariables of Social Media Use, Self-Esteem, Self-Image, and Psychology of Money together have a significant ef ect on the Hedonic Lifestyle of SouthKorean Cosmetics & Skincare Users in Greater Jakarta.
| Item Type: | Thesis (Skripsi) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Depositing User: | NUR FITRIANA | ||||||||
| Date Deposited: | 06 Dec 2022 06:28 | ||||||||
| Last Modified: | 06 Dec 2022 06:28 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/9000 |
Actions (login required)
 |
View Item |
