Kurnia, Raga (2022) PENGARUH KUALITAS LAYANAN, PENGALAMAN KONSUMEN, DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA RESTORAN KFC HARAPAN INDAH). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia.
![[img]](http://repository.stei.ac.id/style/images/fileicons/text.png) |
Text (COVER + ABSTRAK)
Cover + Abstrak (2).pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial. Download (3MB) | Request a copy |
|
Text (BAB 1)
BAB 1.pdf Available under License Creative Commons Attribution Non-commercial. Download (1MB) |
|
Text (BAB 2)
BAB 2.pdf Available under License Creative Commons Attribution Non-commercial. Download (1MB) |
|
Text (BAB 3)
BAB 3.pdf Available under License Creative Commons Attribution Non-commercial. Download (1MB) |
|
Text (BAB 4)
BAB 4.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (2MB) | Request a copy |
|
Text (BAB 5)
BAB 5.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (1MB) | Request a copy |
|
Text (DAFTAR REFERENSI)
DAFTAR REFERENSI.pdf Available under License Creative Commons Attribution Non-commercial. Download (1MB) |
|
Text (LAMPIRAN)
LAMPIRAN.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (2MB) | Request a copy |
Abstract
Penelitian ini bertujuan untuk menguji apakah pengaruh kuliatas layanan, pengalaman konsumen dan kepercayaan merek terhadap kepuasan konsumen (Studi Kasus Pada Restoran Kfc Harapan Indah). Penelitian ini menggunakan metode pendekatan kuantitatif. Populasi dari penelitian ini adalah konsumen Restoran Kfc Harapan Indah. Sampel ditentukan berdasarkan metode purposive sampling, dengan jumlah sampel sebanyak 100 konsumen. Teknik pengumpulan data menggunakan kuisioner yang telah di uji validitas dan reliabilitasnya. Analisis yang digunakan adalah koefisien determinasi menggunakan program SPSS versi 26.0. Hasil penelitian membuktikan bahwa Kualitas Layanan dan Pengalaman Konsumen berpengaruh signifikan positif terhadap Kepuasan Konsumen pada Restoran kfc Harapan Indah, Kepercayaan Merek tidak berpengaruh signifikan positif terhadap Kepuasan konsumen pada Restoran Kfc Harapan Indah. (This study aims to examine whether the effect of Service Quality, Customer Experience and Brand Trust on Customer Satisfaction (Case Study on Kfc Harapan Indah Restaurant). This study uses a quantitative approach method. The population of this research is the consumers of the Kfc Harapan Indah Restaurant. The sample was determinedbased on the purposive sampling method, with a total sample of 100 consumers. Data collection techniques using questionnaires that have been tested for validity and reliability. The analysis used is the coefficient of determination using the SPSS Version 26.0 program. The results of the study prove that Service quality and Consumer Experience have a significant positive effect on Consumer Satisfaction at theHarapan Indah Kfc Restaurant, Brand Trust has no significant positive effect on Consumer Satisfaction at the Harapan Indah Kfc Restaurant)
| Item Type: | Thesis (Skripsi) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | RAGA KURNIA | ||||||||
| Date Deposited: | 27 Dec 2022 07:34 | ||||||||
| Last Modified: | 27 Dec 2022 07:34 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/9181 |
Actions (login required)
 |
View Item |
