HANDIANTO, ANDRIANSYAH (2023) ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEBERHASILAN PADA USAHA UMKM (Studi Kasus pada UMKM di Bekasi Utara). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
![[img]](http://repository.stei.ac.id/style/images/fileicons/text.png) |
Text (PENDAHULUAN)
PENDAHULUAN.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial. Download (998kB) | Request a copy |
|
Text (BAB 1)
BAB 1.pdf Available under License Creative Commons Attribution Non-commercial. Download (93kB) |
|
Text (BAB 2)
BAB 2.pdf Available under License Creative Commons Attribution Non-commercial. Download (245kB) |
|
Text (BAB 3)
BAB 3.pdf Available under License Creative Commons Attribution Non-commercial. Download (190kB) |
|
Text (BAB 4)
BAB 4.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (222kB) | Request a copy |
|
Text (BAB 5)
BAB 5.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (59kB) | Request a copy |
|
Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf Available under License Creative Commons Attribution Non-commercial. Download (147kB) |
|
Text (LAMPIRAN)
LAMPIRAN.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial. Download (341kB) | Request a copy |
Abstract
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Modal Usaha, Lokasi Usaha, Kemampuan/skill, dan Kualitas SDM terhadap Keberhasilan pada Usaha UMKM di Bekasi Utara dan seberapa besar faktor�faktor tersebut berpengaruh terhadap Keberhasilan Usaha. Penelitian ini menggunakan strategi asosiatif kausal dengan pendekatan kuantitatif. Metoda yang digunakan dalam penelitian ini adalah metode kotak langsung dengan responden melalui penyebaran kuesioner. Sampel dalam penelitian ini ditentukan berdasarkan metode non-probability sampling yaitu teknik purposive sampling dengan jumlah sampel sebanyak 100 pelaku UMKM bidang Kuliner di Bekasi Utara. Penelitian ini menggunakan variable independent berupa Modal Usaha, Lokasi Usah, Kemampuan/skill, dan Kualitas SDM serta variable dependen berupa Keberhasilan Usaha. Pengujian hipotesis dalam penelitian ini menggunakan koefisien korelasi, determinasi dan parsial. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh Modal Usaha terhadap Keberhasilan pada Usaha UMKM di Bekasi Utara sebesar 61,5%, Lokasi Usaha terhadap Keberhasilan pada Usaha UMKM di Bekasi Utara sebesar 54,8%, Kemampuan/skill terhadap Keberhasilan pada Usaha UMKM di Bekasi Utara sebesar 53,4%, dan Kualitas SDM terhadap Keberhasilan pada Usaha UMKM di Bekasi Utara sebesar 32,2% This study aims to determine how much influence Business Capital, Business Location, Ability/skills, and Quality of Human Resources have on the Success of MSME Businesses in North Bekasi and how much these factors affect Business Success. This study uses a causal associative strategy with a quantitative approach. The method used in this research is the direct box method with the respondents through the distribution of questionnaires. The sample in this study was determined based on the non-probability sampling method, namely the purposive sampling technique with a total sample of 100 SMEs in the culinary sector in North Bekasi. This study uses the independent variable in the form of Business Capital, Business Location, Ability/skills, and Quality of Human Resources and the dependent variable in the form of Business Success. Hypothesis testing in this study uses correlation coefficient, determination and partial. The results of this study indicate that there is an influence of Business Capital on the Success of MSME Businesses in North Bekasi by 61.5%, Business Location on the Success of MSME Businesses in North Bekasi by 54.8%, Ability/skills on Success in MSME Businesses in North Bekasi by 53.4%, and the Quality of Human Resources on the Success of MSME Businesses in North Bekasi by 32.2%
| Item Type: | Thesis (Skripsi) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | ANDRIANSYAH HANDIANTO | ||||||||
| Date Deposited: | 06 Jan 2023 04:05 | ||||||||
| Last Modified: | 06 Jan 2023 04:05 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/9356 |
Actions (login required)
 |
View Item |
