Rosdianty, Alia (2023) PENGARUH KEPERCAYAAN, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN STUDI KASUS PADA PELANGGAN J&T EXPRESS CABANG PONDOK BAMBU JAKARTA TIMUR. Skripsi thesis, Sekolah Tinggi Ilmu ekonomi Indonesia Jakarta.
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Abstract
Penelitian ini bertujuan untuk menguji bagaimana pengaruh dari kepercayaan, harga dan kualitas pelayanan terhadap kepuasan pelanggan pada J&T Express Cabang Pondok Bambu Jakarta Timur. Populasi dalam penelitian ini adalah pelanggan pengguna jasa pengiriman barang di J&T Express Cabang Pondok Bambu Jakarta Timur. Sampel ditentukan berdasarkan metodologi pengambilan sampel secara acak (purposive sampling) dengan menentukan jumlah sampel yang tidak diketahui populasinya secara pasti. Penelitian ini menggunakan jenis penelitian kuantitatif yang diukur menggunakan metode korelasi dan korelasi berganda menggunakan aplikasi SPSS (Software Product and Service Solution). Hasil Uji t penelitian ini menunjukan kepercayaan berpengaruh terhadap kepuasan pelanggan, harga berpengaruh terhadap kepuasan pelanggan dam kualitas pelayanan berpengaruh terhadap kepuasan pelanggan. This study aims to examine how the influence of trust, price and service quality on customer satisfaction at J&T Express Pondok Bambu Branch, East Jakarta. The population in this study were customers who used goods delivery services at J&T Express Pondok Bambu Branch, East Jakarta. The sample was determined based on a random sampling methodology (purposive sampling) by determining the number of samples whose population was not known with certainty. This study uses a type of quantitative research that is measured using the correlation method and multiple correlations using the SPSS (Software Product and Service Solution) application. The results of this study's t test show that trust affects customer satisfaction, price affects customer satisfaction and service quality affects customer satisfaction
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | ALIA ROSDIANTY | ||||||||
| Date Deposited: | 24 Mar 2023 04:41 | ||||||||
| Last Modified: | 24 Mar 2023 04:41 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/9912 |
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