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ANE MISPIANI, ANE (2021) PENGARUH PROMOSI, BRAND AMBASSADOR, DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Mahasiswa STEI Rawamangun) THE EFFECT OF PROMOTION, BRAND AMBASSADOR, AND BRAND IMAGE ON CUSTOMER LOYALTY (Case Study on STEI Rawamangun Students). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Jakarta.