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Andini, Aprilia and Sampurna, Dian Surya (2020) ANALYSIS OF THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASING DECISIONS WITH WORD OF MOUTH AS INTERVENING VARIABLES (Case Study on Consumers of Lois Jeans Brand Products in SSL). Management of Marketing. (Unpublished)
Andini, Aprilia (2020) ANALISIS PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN WORD OF MOUTH SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Konsumen Produk Merek Lois Jeans di Streat Shop Lois). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
