WIBOWO, WINDI YANI (2021) PENGARUH HARGA, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA BISNIS JASA TRANSPORTASI GOJEK (STUDI KASUS MAHASISWA STEI INDONESAIA RAWAMANGUNN). Skripsi thesis, SEKOLAH TINGGI ILMU EKONOMI INDONESIA JAKARTA.
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Abstract
Penelitian ini bertujuan untuk mengetahui Pengaruh Harga, Kualitas Pelayanan, dan Promosi Tujuan Pada Bisnis Jasa Transportasi GO-JEK (Studi Kasus Mahasiswa STIE Indonesia Rawamangun). Strategi dalam penelitian ini adalah asosiatif. Populasi dalam penelitian ini adalah pelanggan transportasi ojek online Go-Jek kampus STEI Indonesia Rawamangun. Metode pengambilan sampel dalam penelitian ini menggunakan non probability sampling. Jumlah sampel sebanyak 80 pelanggan transportasi ojek online Go-Jek kampus STEI Indonesia Rawamangun. Jenis data yang digunakan adalah data primer. Teknik analisis data menggunakan koefisien determinasi dengan uji hipotesis uji t dan uji F dengan program SPSS 23.00. Hasil penelitian menunjukkan bahwa 1) Harga tidak berpengaruh signifikan terhadap kepuasan pelanggan, 2) Kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan, 3) Promosi berpengaruh signifikan terhadap kepuasan pelanggan, 4) Harga, Kualita Pelayanan, dan Promosi berpengaruh signifikan secara simultan terhadap tujuan Pelanggan This study aims to determine the effect of price, service quality, and destination promotion on the GO-JEK transportation service business (Case Study of STIE Indonesia Rawamangun Students Class of 2017). The strategy in this research is associative. The population in this study are Go-Jek online motorcycle taxi transportation customers in the STEI Indonesia Rawamangun. The sampling method in this study uses non-probability sampling. The number of samples is 80 customers of Go-Jek online motorcycle taxi transportation in the STEI Indonesia Rawamangun. The types of data used are primary data. The data analysis technique used the coefficient of determination with the t-test hypothesis test and the F-test with the SPSS 23.00 program. The results showed that 1) Price had no significant effect on customer satisfaction, 2) Service quality had a significant effect on customer satisfaction, 3) Promotion had a significant effect on customer satisfaction, 4) Price, Service Quality, and Promotion had a significant effect simultaneously on customer goals.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | WINDI YANI WIBOWO | ||||||||
| Date Deposited: | 06 Oct 2021 14:54 | ||||||||
| Last Modified: | 06 Oct 2021 14:54 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/5426 |
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