Pengaruh Promosi Media Sosial, Store Atmosphere Dan Cita Rasa Makanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Seblak Abdul Di Bintara)

Yugiana Sari, Cindi (2021) Pengaruh Promosi Media Sosial, Store Atmosphere Dan Cita Rasa Makanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Seblak Abdul Di Bintara). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.

[img] Text (COVER DAN ABSTRAK)
Cover dan Daftar Isi_1.pdf
Available under License Creative Commons Attribution Non-commercial.
Download (141kB)
[img] Text (BAB 1)
BAB I.pdf
Available under License Creative Commons Attribution Non-commercial.
Download (112kB)
[img] Text (BAB 2)
BAB II.pdf
Available under License Creative Commons Attribution Non-commercial.
Download (225kB)
[img] Text (BAB 3)
BAB III.pdf
Available under License Creative Commons Attribution Non-commercial.
Download (175kB)
[img] Text (BAB 4)
BAB IV.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial.
Download (234kB) | Request a copy
[img] Text (BAB 5)
BAB V.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial.
Download (30kB) | Request a copy
[img] Text (DAFTAR REFRENSI)
Daftar Referensi.pdf
Available under License Creative Commons Attribution Non-commercial.
Download (96kB)
[img] Text (LAMPIRAN)
Lampiran.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial.
Download (517kB) | Request a copy

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh promosi media sosial, Store Atmosphere dan cita rasa makanan terhadap kepuasan pelanggan di bintara (studi kasus pada Seblak Abdul di Bintara). Penelitian ini menggunakan strategi asosiatif. Metode yang digunakan adalah metode purposive sampling. Sampel dalam penelitian ini sebanyak 96 responden. Metode analisis data yang digunakan dalam penelitian ini adalah analisis koefisien determinasi dan pengujian hipotesis. Hasil penelitian ini menunjukkan bahwa promosi media sosial, Store Atmosphere dan cita rasa makanan berpengaruh signifikan terhadap kepuasan pelanggan. Adapun hasil dari pengaruh promosi media sosial, Store Atmosphere dan cita rasa makanan signifikan terhadap kepuasan pelanggan. This study aims to determine how much influence social media promotions, Store Atmosphere and food taste have on customer satisfaction at the NCO (a case study on Seblak Abdul at Bintara). This study uses an associative strategy. The method used is purposive sampling method. The sample in this study were 96 respondents. The data analysis method used in this research is the analysis of the coefficient of determination and hypothesis testing. The results of this social media promotion, Store Atmosphere and food taste have a significant effect on customer satisfaction. The results the effect of social media promotion, Store Atmosphere and food taste is significant on customer satisfaction

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorSantoso, Joko Bagio0330036701joko_bagio_santoso@stei.ac.id
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: CINDI YUGIANA SARI
Date Deposited: 18 Oct 2021 12:58
Last Modified: 18 Oct 2021 12:58
URI: http://repository.stei.ac.id/id/eprint/5560

Actions (login required)

View Item View Item
Repository STEI is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.