Harjuniarti, Ayu (2021) PENGARUH KEPERCAYAAN, KUALITAS WEB DAN PERSEPSI RISIKO TERHADAP MINAT MENABUNG PRODUK DIGITAL SAVING BRI DI MASA PANDEMICOVID-19 (Studi Kasus pada nasabah BRI Cabang Jatinegara). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh antara kepercayaan, kualitas produk (web) dan persepsi risiko terhadap minat menabung produk digital saving BRI di masa pandemi Covid 19. Penelitian dilakukan terhadap nasabah BRI cabang Jatinegara dengan populasi sebesar 800 orang dan ditetapkan sampel sebanyak 100 orang. Teknik pengambilan sampel yang digunakan dalam penelitian ini menggunakan non probability sampling dengan teknik accidental sampling yaitu peneliti mengambil sampel yang kebetulan ditemuinya pada saat itu. Jenis data yang diperlukan dalam penelitian ini adalah data kuantitatif. Data kuantitatif dalam penelitian ini merupakan data yang bersumber langsung dari responden yang disajikan dalam bentuk skala likert. Teknik pengumpulan data yang digunakan antara lain observasi, wawancara dan angket. Metoda statistik yang digunakan adalah analisis regresi berganda dengan aplikasi WarpPLS 6.0. Hasil dari penelitian ini tidak terdapat pengaruh yang signifikan antara kepercayaan (X1) terhadap minat menabung (Y). Terdapat pengaruh signifikan antara kualitas web (X2) terhadap minat menabung (Y). Terdapat pengaruh signifikan antara persepsi risiko (X3) terhadap minat menabung (Y). Untuk hasil pengujian simultan, kepercayaan, kualitas web dan persepsi risiko berpengaruh terhadap minat menabung produk digital saving BRI di masa pandemi. ABSTRACT The purpose of this study was to determine the effect of trust, product quality (web) and risk perception on the interest in saving BRI digital saving products during the Covid 19 pandemic. The study was conducted on BRI customers at the Jatinegara branch with a population of 800 people and set a sample of 100 people . The sampling technique used in this study used non-probability sampling with accidental sampling technique, in which the researcher took a sample that he happened to meet at that time. The type of data needed in this research is quantitative data. Quantitative data in this study is data that comes directly from respondents presented in the form of a Likert scale. Data collection techniques used include observation, interviews and questionnaires. The statistical method used is multiple regression analysis with the WarpPLS 6.0 application. The results of this study did not have a significant effect between trust (X1) and interest in saving (Y). There is a significant influence between web quality (X2) on interest in saving (Y). There is a significant influence between perceived risk (X3) on interest in saving (Y). For the simultaneous test results, trust, web quality and risk perception affect the interest in saving in BRI digital saving products during a pandemic
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Ms AYU HARJUNIARTI | ||||||||
| Date Deposited: | 09 Nov 2021 08:38 | ||||||||
| Last Modified: | 09 Nov 2021 08:38 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/5767 |
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