Idham Fathullah, Idham (2021) PENGARUH KUALITAS PRODUK, PROMOSI PENJUALAN, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KOPI KANEKI (Studi Kasus Pada Konsumen Kopi Kaneki Jakarta Timur). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
![[img]](http://repository.stei.ac.id/style/images/fileicons/text.png) |
Text (COVER + ABSTRAK)
Pdf 1.pdf Available under License Creative Commons Attribution Non-commercial. Download (240kB) |
|
Text (BAB 1)
BAB 1 IDHAM.pdf Available under License Creative Commons Attribution Non-commercial. Download (223kB) |
|
Text (BAB 2)
BAB 2 IDHAM.pdf Available under License Creative Commons Attribution Non-commercial. Download (214kB) |
|
Text (BAB 3)
BAB 3 IDHAM.pdf Available under License Creative Commons Attribution Non-commercial. Download (164kB) |
|
Text (BAB 4)
BAB 4 IDHAM.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (327kB) | Request a copy |
|
Text (BAB 5)
BAB 5 IDHAM.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (34kB) | Request a copy |
|
Text (DAFTAR REFRENSI)
DAFTAR REFRENSI.pdf Available under License Creative Commons Attribution Non-commercial. Download (97kB) |
|
Text (LAMPIRAN)
LAMPIRAN IDHAM.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (1MB) | Request a copy |
Abstract
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Promosi Penjualan, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Kopi Kaneki Jakarta Timur (Studi Kasus pada Konsumen Kopi Kaneki Jakarta Timur). Penelitian ini menggunakan jenis penelitian asosiatif dengan pendekatan kuantitatif, yang dianalisis dengan pendekatan survey yaitu pengumpulan data dan penilaian responden dengan menggunakan kuesioner dan diolah menggunakan IBM SPSS 26. Populasi dari penelitian ini adalah konsumen kopi Kaneki Jakarta Timur yang telah melakukan minimal dua kali pembelian. Sampel penelitian ini berdasarkan metode Purposive Sampling, dengan sampel sebanyak 97 responden pada penelitian ini. Teknik pengumpulan data menggunakan kuisioner. Pengolahan data dengan Pengujian hipotesis menggunakan Uji t dan Koefisien Determinasi Simultan (R2). Hasil penelitian membuktikan kualitas produk, promosi penjualan, dan kualitas pelayanan berpengaruh positif dan signifikan. Sehingga dapat disimpulkan bahwa peningkatan kualitas produk, promosi penjualan, dan kualitas pelayanan dapat meningkatkan pembelian oleh pelanggan. ABSTRACT This study aims to determine the effect of product quality, sales promotion and service quality on purchase decision of East Jakarta Kaneki Coffee ( case study on East JakartaKaneki Coffee Consumers). This study uses an associative research type with a quantitative approach, which is analyzed with a survey approach, namely data collection and respondent assessment using a questionnaire and processed using IBM SPSS 26. The population of this study is Kaneki Coffee consumers in East Jakarta who have made at least two purchases.. The research sample is based on purposive sampling method, with a sample of 97 respondents in this study. The data collection technique used a questionnaire. Data processing by testing the hypothesis using the t test and the simultaneous coefficient of determination (R2). The results of the study prove that Product Quality, Sales Promotions, and Quality of Service have a positive and significant effect. So it can be concluded that improving product quality, sales promotion, and service quality can increase customer purchases.
| Item Type: | Thesis (Skripsi) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | IDHAM FATHULLAH | ||||||||
| Date Deposited: | 18 Nov 2021 09:26 | ||||||||
| Last Modified: | 18 Nov 2021 09:26 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/5910 |
Actions (login required)
 |
View Item |
