Anna, Rya (2021) PENGARUH KUALITAS PELAYANAN, FASILITAS DAN LOKASI TERHADAP KEPUASAN KONSUMEN DI KLINIK KESEHATAN DAN KEBIDANAN HELLEN WIDYAWATI, JAKARTA UTARA. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia.
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Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas pelayanan, fasilitas dan lokasi terhadap kepuasan konsumen di Klinik Kesehatan dan Kebidanan Hellen Widyawati, Jakarta Utara. Strategi yang digunakan dalam penelitian ini adalah strategi asosiatif dengan metode survey. Populasi dalam penelitian ini adalah seluruh konsumen Klinik Kesehatan dan Kebidanan Hellen Widyawati, Jakarta Utara. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik sensus sebanyak 110 responden. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Penelitian ini menggunakan metode analisis jalur dengan Software (perangkat lunak) SmartPLS 3. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan kualitas pelayanan, fasilitas dan lokasi baik secara langsung maupun simultan terhadap kepuasan konsumen di Klinik Kesehatan dan Kebidanan Hellen Widyawati, Jakarta Utara.. ABSTRACT This study aims to determine and analyze the effect of service quality, facilities and location on customer satisfaction at Hellen Widyawati Health and Midwifery Clinic, North Jakarta. The strategy used in this study is an associative strategy with a survey method. The population in this study were all consumers of Hellen Widyawati Health and Midwifery Clinic, North Jakarta. The sampling technique used in this study was technic sensus of 110 respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. This research uses path analysis method with SmartPLS 3 software. The results of this study indicate that there is a positive and significant effect of service quality, facilities and location both directly and simultaneously on customer satisfaction at Hellen Widyawati Health and Midwifery Clinic, North Jakarta.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Uncontrolled Keywords: | Kualitas Pelayanan, Fasilitas, Lokasi, Kepuasan Konsumen | ||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | ANNA RYA | ||||||||
| Date Deposited: | 13 Dec 2021 01:46 | ||||||||
| Last Modified: | 13 Dec 2021 01:46 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6201 |
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