ANALISIS FAKTOR KESUKSESAN DALAM MENJAGA KEPUASAN PELANGGAN KOPI KECIL DI PULOGADUNG \(Studi Kasus Kopi Kecil di Pulogadung)

Rusanty Hutapea, Amelia (2019) ANALISIS FAKTOR KESUKSESAN DALAM MENJAGA KEPUASAN PELANGGAN KOPI KECIL DI PULOGADUNG \(Studi Kasus Kopi Kecil di Pulogadung). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.

	Text (COVER + ABSTRAK) COVER.pdf Available under License Creative Commons Attribution Non-commercial. Download (1MB)
	Text (BAB 1) BAB 1.pdf Available under License Creative Commons Attribution Non-commercial. Download (48kB)
	Text (BAB 2) BAB 2.pdf Available under License Creative Commons Attribution Non-commercial. Download (180kB)
	Text (BAB 3) BAB 3.pdf Available under License Creative Commons Attribution Non-commercial. Download (128kB)
	Text (BAB 4) BAB 4.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (227kB)
	Text (BAB 5) BAB 5.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (29kB)

Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji apakah pengaruh positif dan signifikan antara kualitas pelayanan, harga, dan kualitas produk terhadap Kepuasan Pelanggan Kopi Kecil di Pulogadung. Penelitian ini menggunakan jenis penelitian asosiatif pendekatan kuantitatif, yang diukur menggunakan Koefisien Determinasi dengan SPSS 22.00 dengan pengujian hipotesis menggunakan uji t. teknik pengumpulan data menggunakan metode survey dengan pengamatan langsung dan menyebut kuesioner kepada para responden. Hasil penelitian membuktikan bahwa: (1) Kualitas Pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan; (2) Harga secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan; (3) Kualitas Produk secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan; (4) secara simultan antara Kualitas Pelayanan, Harga, dan Kualitas Produk berpengaruh positif signifikan terhadap kepuasan pelanggan. Simpulan dari penelitian ini menerangkan bahwa secara parsial maupun simultan antara kualitas pelayanan, harga, kualitas produk memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Kata Kunci : Harga, Kepuasan Pelanggan, Kualitas Pelayanan, Kualitas Produk ABSTRACT This Study alms to examine whether there is a positive and significant influence between Service Quality, Price, and Product Quality affect on Customers Satisfaction at Kopi Kecil in Pulogadung. This study using associative research quantitative approach, which is measured using the Determination Coefficient with SPSS 22.00 by testing hypotheses using the t test. Data Collection techniques using survey method with direct observation and this study spreads questionnaires to respondents. The results of the study prove that (1) The Service Quality partially has a positive and significant on customers satisfaction; (2) Price partially has a positive and significant on customers satisfaction; (3) Product Quality has a positive and significant on customers satisfaction; (4) Simultaneously between Service Quality, Price, and Product Quality have a positive and significant influence on customers satisfaction. The conclusions of this study explain that partially and simultaneously between Service Quality, Price, and Product Quality have a positive and significant influence on customers satisfaction. Keywords: Customers Satisfaction, Price, Product Quality, Service Quality

Item Type:	Thesis (Skripsi)
Contributors:	Contribution Contributors NIDN Email Thesis advisor Sumitro, Sumitro UNSPECIFIED UNSPECIFIED
Subjects:	Manajemen > Manajemen SDM
Divisions:	S1 Manajemen
Depositing User:	Ridho Adi Nugroho
Date Deposited:	20 Dec 2021 10:04
Last Modified:	20 Dec 2021 10:04
URI:	http://repository.stei.ac.id/id/eprint/6318

Actions (login required)

View Item