Irania, Irania (2019) PENGARUH KUALITAS PELAYANAN DAN TARIF KARGO TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN (Studi Pada PT. Jasa Multi Solusi Indonesia). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.
![[img]](http://repository.stei.ac.id/style/images/fileicons/text.png) |
Text (COVER + ABSTRAK)
COVER.pdf Available under License Creative Commons Attribution Non-commercial. Download (824kB) |
|
Text (BAB 1)
BAB 1.pdf Available under License Creative Commons Attribution Non-commercial. Download (883kB) |
|
Text (BAB 2)
BAB 2.pdf Available under License Creative Commons Attribution Non-commercial. Download (743kB) |
|
Text (BAB 3)
BAB 3.pdf Available under License Creative Commons Attribution Non-commercial. Download (618kB) |
|
Text (BAB 4)
BAB 4.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (951kB) |
|
Text (BAB 5)
BAB 5.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (439kB) |
Abstract
Abstract This study aims to determine and analyze the effect of service quality and cargo rates on customer satisfaction and loyalty at PT. Multi Solutions Indonesia Services. The strategy used in this study a quantitative associative research strategy and the research method used a survey. The population in this study the target population is the customer of PT. Multi Solutions Indonesia Services in the 2018 period which numbered 70 customers (service users of PT. Jasa Multi Solutions Indonesia). Researchers used a saturated sampling technique because the population was 70 people. Based on the results and discussion showed that partially there a significant direct effect on service quality on customer satisfaction; partially there a significant direct effect of cargo rates on customer satisfaction; partially there no significant direct effect on service quality on customer loyalty; partially there a significant direct effect on cargo rates on customer loyalty; partially there a significant direct effect of customer satisfaction on customer loyalty; there a significant indirect effect of service quality on customer loyalty through customer satisfaction and there a significant indirect effect of cargo rates on customer loyalty through customer satisfaction at PT. Multi Solutions Indonesia Services. Keywords: Service Quality, Rates, Location, Satisfaction, Customer Loyalty
| Item Type: | Thesis (Skripsi) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Depositing User: | Ridho Adi Nugroho | ||||||||
| Date Deposited: | 22 Dec 2021 03:48 | ||||||||
| Last Modified: | 22 Dec 2021 03:48 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6359 |
Actions (login required)
 |
View Item |
