CINTA DIKA, OVYRA (2021) DETERMINAN MINAT BERINVESTASI EMAS PT PEGADAIAN SYARIAH PADA MAHASISWA JAKARTA. Skripsi thesis, SEKOLAH TINGGI ILMU EKONOMI INDONESIA JAKARTA.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk mengetahui sikap pribadi, norma subjektif, motivasi dan pendidikan investasi terhadap minat berinvestasi Emas PT Pegadaian Syariah pada mahasiswa di Jakarta. Penelitian ini menggunakan jenis penelitian asosiatif dengan pendekatan kuantitatif, yang dianalisis dengan pendekatan survei yaitu pengumpulan data dan penilaian responden dengan menggunakan kuesioner. Teknik pengambilan sampel menggunakan purposive sampling. Populasi di dalam penelitian ini adalah mahasiswa yang berinat berinvestasi emas di PT Pegadaian Syariah dengan responden sebanyak 97 orang. Metode analisis data menggunakan koefisien regresi berganda. Hasil penelitian menemukan secara parsial, sikap pribadi, norma subjektif, dan pendidikan tidak berpengaruh terhadap minat berinvestasi emas tetapi untuk variabel motivasi berpengaruh positif dan signifikan terhadap minat berinvestasi emas. Adapun secara simultan sikap pribadi, norma subjektif, motivasi dan pendidikan investasi berpengaruh positif dan signifikan terhadap minat berinvestasi Emas PT Pegadaian Syariah pada mahasiswa Jakarta. ABSTRACT This study aims to determine personal attitudes, subjective norms, motivation and education on the interest in investing in PT Pegadaian Syariah Gold in students in Jakarta. This study uses an associative research type with a quantitative approach, which is analyzed with a survey approach, namely data collection and respondents' assessment using a questionnaire. The sampling technique used was purposive sampling. The population in this study are students who are interested in investing in gold at PT Pegadaian Syariah with 97 respondents. Multiple regression coefficient analysis method and hypothesis testing. The results of this partial study found that personal attitudes, subjective norms, and education had no effect on interest in investing in gold but for motivational variables it did affect interest in investing in gold. Meanwhile, simultaneously personal attitudes, subjective norms, motivation and investment education have a positive and significant effect on the interest in investing in PT Pegadaian Syariah Gold for students in Jakarta.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | OVYRA CINTADIKA | ||||||||
| Date Deposited: | 30 Dec 2021 09:07 | ||||||||
| Last Modified: | 30 Dec 2021 09:07 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6488 |
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