INDAHSARI, MEITA (2019) PENGARUH SERTIFIKASI HALAL, KESADARAN HALAL DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN MUSLIM RESTORAN SOLARIA DI JAKARTA. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk mengetahui apakah Sertifikasi halal, Kesadaran Halal dan Kualitas Produk berpengaruh secara simultan maupun parsial terhadap Minat Beli konsumen muslim Restoran Solaria di Jakarta. Penelitian ini menggunakan metode purposive sampling, dengan jumlah 80 responden. Teknik pengumpulan data berdasarkan pada data primer. Dalam penelitian ini, data primer diperoleh dari responden atau konsumen muslim Restoran Solaria di Jakarta. Berdasarkan Uji Statistik, hasil uji signifikansi pengaruh simultan dengan uji F, Sertifikasi Halal, Kesadaran Halal dan Kualitas Produk, secara bersama�sama atau simultan, berpengaruh signifikan (secara statistika) terhadap Minat Beli konsumen muslim Restoran Solaria di Jakarta. Berdasarkan hasil uji pengaruh parsial dengan uji t, variabel bebas Kesadaran Halal tidak berpengaruh signifikan terhadap Minat Beli konsumen muslim Restoran Solaria di Jakarta, sedangkan variabel Kesadaran Halal dan Kualitas Produk berpengaruh signifikan kearah positif terhadap Minat Beli konsumen muslim Restoran Solaria di Jakarta. Kata Kunci: Minat Beli, Sertifikasi Halal, Kesadaran Halal dan Kualitas Produk ABSTRACT This study aims to determine whether the variables of halal sertification, halal awareness and product quality influence simultaneously or partially on interest in buying consumers for muslims in restaurant solaria Jakarta. This research was conducted using purposive sampling method, The sample in this study have 80 respondens. Data collection techniques are based on premiary data. In this study, premiary data was obtained from the respondens or muslim concumers in Restaurant Solaria Jakarta. Based on the results of the Statistic, the results of the significance test simultaneous effect with the F, halal sertification, halal awareness and product quality test, together or simultaneously, have a significant (statistically) effect on interest in buying consumers for muslims in restaurant solaria Jakarta. Based on the results of the partial effect test with the t test, the independent variables halal awareness and product quality have a positive and significant effect on interest in buying consumers for muslims in restaurant solaria Jakarta, but halal sertification is not significant effect on interest in buying consumers for muslims in restaurant solaria Jakarta. Keywords: Interest in Buying Consumers, Halal Sertification, Halal Awareness and Product Quality
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Ridho Adi Nugroho | ||||||||
| Date Deposited: | 03 Jan 2022 03:58 | ||||||||
| Last Modified: | 03 Jan 2022 03:58 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6541 |
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