PENGARUH PROMOSI PENJUALAN DAN PENJUALAN PRIBADI TERHADAP KEPUTUSAN PEMBELIAN MOBIL DAIHATSU XENIA PADA PAMERAN DI BLU PLAZA BEKASI

Subekti, Mohamad Ervin (2022) PENGARUH PROMOSI PENJUALAN DAN PENJUALAN PRIBADI TERHADAP KEPUTUSAN PEMBELIAN MOBIL DAIHATSU XENIA PADA PAMERAN DI BLU PLAZA BEKASI. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.

	Text (COVER + ABSTRAK) COVER.pdf Available under License Creative Commons Attribution Non-commercial. Download (121kB)
	Text (BAB 1) BAB 1.pdf Available under License Creative Commons Attribution Non-commercial. Download (42kB)
	Text (BAB 2) BAB 2.pdf Available under License Creative Commons Attribution Non-commercial. Download (251kB)
	Text (BAB 3) BAB 3.pdf Available under License Creative Commons Attribution Non-commercial. Download (207kB)
	Text (BAB 4) BAB 4.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (239kB) | Request a copy
	Text (BAB 5) BAB 5.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (91kB) | Request a copy
	Text (LAMPIRAN) LAMPIRAN.pdf Available under License Creative Commons Attribution Non-commercial. Download (533kB)

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh promosi penjualan dan penjualan pribadi terhadap keputusan pembelian mobil Daihatsu Xenia pada pameran di BLU Plaza Bekasi. Strategi yang digunakan dalam penelitian ini adalah strategi penelitian asosiatif kuantitatif dan Metode penelitian yang digunakan adalah survei. Populasi dalam penelitian ini adalah pembeli mobil Daihatsu Xenia PT. Armada Auto Tara cabang Kalimalang yang mengadakan pameran di BLU Plaza Bekasi. Sampel menggunakan indikator sehingga sampel yang sebanyak 70 responden. Berdasarkan hasil dan pembahasan menunjukkan bahwa secara parsial terdapat pengaruh signifikan promosi penjualan terhadap keputusan pembelian mobil Daihatsu Xenia pada pameran di BLU Plaza Bekasi ; secara parsial terdapat pengaruh signifikan penjualan pribadi terhadap keputusan pembelian mobil Daihatsu Xenia pada pameran di BLU Plaza Bekasi serta secara berganda terdapat pengaruh signifikan promosi penjualan dan penjualan pribadi terhadap keputusan pembelian mobil Daihatsu Xenia pada pameran di BLU Plaza Bekasi. Kata kunci : Promosi Penjualan, Penjualan Pribadi, Keputusan Pembelian This study aims to determine and analyze the effect of sales promotions and personal sales on purchasing decisions for Daihatsu Xenia cars at exhibitions at BLU Plaza Bekasi. The strategy used in this research is quantitative associative research strategy and the research method used is a survey. The population in this study were buyers of Daihatsu Xenia PT. Armada Auto Tara Kalimalang branch which held an exhibition at BLU Plaza Bekasi. The sample uses indicators so that the sample is 70 respondents. Based on the results and discussion, it shows that partially there is a significant effect of sales promotion on the decision to buy a Daihatsu Xenia car at an exhibition at BLU Plaza Bekasi; Partially, there is a significant effect of personal sales on the decision to purchase a Daihatsu Xenia car at the exhibition at BLU Plaza Bekasi and multiplied there is a significant effect of sales promotion and personal sales on the decision to buy a Daihatsu Xenia car at the exhibition at BLU Plaza Bekasi. Keywords: Sales Promotions, Personal Sales, Purchasing Decisions

Item Type:	Thesis (Skripsi)
Contributors:	Contribution Contributors NIDN Email Thesis advisor Muhammad, Ramaditya UNSPECIFIED UNSPECIFIED
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	S1 Manajemen
Depositing User:	Mr MOHAMAD ERVIN SUBEKTI
Date Deposited:	04 Jan 2022 06:39
Last Modified:	04 Jan 2022 06:39
URI:	http://repository.stei.ac.id/id/eprint/6606

Actions (login required)

View Item