MAHFUZ, SAHAL (2022) PENGARUH PROMOSI, KUALITAS INFORMASI DAN KEMUDAHAN PENGGUNAAN APLIKASI TERHADAP MINAT PEMBELIAN KONSUMEN GO-FOOD (Studi Kasus Konsumen Go-Food Warga Rt 008, Bintara, Bekasi Barat). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
Penelitian ini bertujuan untuk menguji bagaimana pengaruh dari Promosi terhadap Minat Pembelian konsumen Go-Food, pengaruh dari Kualitas Informasi terhadap Minat Pembelian konsumen Go-Food serta pengaruh dari Kemudahan Penggunaan Aplikasi terhadap Minat Pembelian Konsumen Go-Food dengan studi kasus konsumen Go-Food Warga RT 008, Bintara, Bekasi Barat. Penelitian ini menggunakan metode deskriptif kuantitatif yang diukur menggunakan metode regresi linear berganda menggunakan aplikasi SPSS V.25.0. Populasi dalam penelitian ini adalah warga RT 008, Bintara, Bekasi Barat yang berjumlah 169 orang, yang kemudian diambil sampelnya menggunakan teknik purposive sampling sehingga sampel yang dibutuhkan ialah minimal 119 orang. Hasil penelitian ini membuktikan bahwa Adanya pengaruh yang signifikan antara variabel Promosi, Kualitas Informasi dan Kemudahan Penggunaan Aplikasi terhadap Minat Beli dalam penelitian ini This study aims to examine how the effect of Promotion on Go-Food consumer's Purchase Intention, the effect of Information Quality on Go-Food consumer's Purchase Intention and the effect of Ease of Use of Applications on Go-Food Consumer Purchase Intention with case studies of Go-Food consumers residents of RT 008, Bintara, West Bekasi. This research uses descriptive quantitative method which is measured using multiple linear regression method using SPSS V.25.0 application. The population in this study were residents of RT 008, Bintara, West Bekasi totaling 169 people, which were then taken using purposive sampling technique so that the required sample was at least 119 people. The results of this study prove that There is a significant influence between the variables of Promotion, Information Quality and Ease of Use of Applications on Purchase Interest in this study
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | SAHAL MAHFUZ | ||||||||
| Date Deposited: | 25 Jul 2022 01:35 | ||||||||
| Last Modified: | 25 Jul 2022 01:35 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/7736 |
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