PENGARUH KUALITAS SISTEM INFORMASI, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE (Studi Kasus Pada pengguna Grab-Bike Di Wilayah Kelurahan Kebon Bawang, Jakarta Utara)

Yulianti, Riska (2022) PENGARUH KUALITAS SISTEM INFORMASI, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE (Studi Kasus Pada pengguna Grab-Bike Di Wilayah Kelurahan Kebon Bawang, Jakarta Utara). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas sistem informasi, persepsi harga, dan kualitas pelayanan terhadap kepuasan pelanggan pada pengguna jasa transportasi ojek online Grab-Bike di Wilayah Kelurahan Kebon Bawang, Jakarta Utara Metoda yang digunakan adalah asosiatif kausal dengan pendekatan kuantitatif. Metoda survei dilakukan dengan kuesioner sebagai alat pengumpulan datanya. Populasi dalam penelitian ini adalah pengguna jasa transportasi ojek online Grab-Bike di Wilayah Kelurahan Kebon Bawang, Jakarta Utara Sampel yang digunakan adalah 80 orang. Alat analisis yang digunakan adalah SPSS Ver. 26. Berdasarkan hasil dan pembahasan menunjukkan bahwa terdapat pengaruh positif dan signifikan kualitas sistem informasi, persepsi harga, dan kualitas pelayanan baik secara parsial maupun simultan terhadap kepuasan pelanggan pada pengguna jasa transportasi ojek online Grab-Bike di Wilayah Kelurahan Kebon Bawang, Jakarta Utara This study aims to determine and analyze the effect of information system quality, price perception, and service quality on customer satisfaction for users of online motorcycle taxi transportation services Grab-Bike in Kebon Bawang Village, North Jakarta. The method used is causal associative with a quantitative approach. The survey method was conducted using a questionnaire as a data collection tool. The population in this study were users of the Grab-Bike online ojek transportation service in the Kebon Bawang Village Area, North Jakarta. The sample used was 80 people. The analytical tool used is SPSS Ver. 26. Based on the results and discussion, it shows that there is a positive and significant influence on the quality of information systems, price perceptions, and service quality, both partially and simultaneously on customer satisfaction for users of online motorcycle taxi transportation services Grab-Bike in the Kebon Bawang Village Area, North Jakarta.

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorSaefurahman, AsepNIDN0302087001asaefurahman@gmail.com
Uncontrolled Keywords: Kualitas sistem informasi, persepsi harga, kualitas pelayanan, Kepuasan pelanggan
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: RISKA YULIANTI
Date Deposited: 28 Nov 2022 02:02
Last Modified: 28 Nov 2022 02:02
URI: http://repository.stei.ac.id/id/eprint/8922

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