Apriandini, Kartini (2021) PENGARUH KUALITAS WEBSITE, KEPERCAYAAN, PROMOSI DAN HARGA TERHADAP KEPUASAN PELANGGAN TOKOPEDIA. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
![[img]](http://repository.stei.ac.id/style/images/fileicons/text.png) |
Text (COVER s/d DAFTAR LAMPIRAN)
PENDAHULUAN.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial. Download (714kB) | Request a copy |
|
Text (BAB 1)
BAB I.pdf Available under License Creative Commons Attribution Non-commercial. Download (108kB) |
|
Text (BAB 2)
BAB II.pdf Available under License Creative Commons Attribution Non-commercial. Download (119kB) |
|
Text (BAB 3)
BAB III.pdf Available under License Creative Commons Attribution Non-commercial. Download (217kB) |
|
Text (BAB 4)
BAB IV.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (337kB) | Request a copy |
|
Text (BAB 5)
BAB V.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (34kB) | Request a copy |
|
Text (LAMPIRAN)
LAMPIRAN.pdf Available under License Creative Commons Attribution Non-commercial. Download (1MB) |
|
Text (DAFTAR REFERENSI)
DAFTAR REFERENSI.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial. Download (35kB) | Request a copy |
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas website, kepercayaan, promosi dan harga terhadap kepuasan pelanggan Tokopedia. Metode di dalam penelitian ini menggunakan metode asosiatif dengan pendekatan kualitatif yang dikuantitatifkan. Sampel di dalam penelitian ini menggunakan teknik porposive sampling. Teknik pengumpulan data menggunakan kuesioner dan diolah menggunakan alat bantu statistik SPSS 21.0. Hasil penelitian membuktikan bahwa kualitas website berpengaruh signifikan terhadap kepuasan pelanggan, kepercayaan berpengaruh signifikan terhadap kepuasan pelanggan, promosi tidak berpengaruh signifikan terhadap kepuasan pelanggan, dan harga berpengaruh signifikan terhadap kepuasan pelanggan. Adapun hasil pengujian secara simultan membuktikan bahwa kualitas website, kepercayaan, promosi, dan harga berpengaruh signifikan terhadap kepuasan pelanggan. This study aims to determine the effect of website quality, trust, promotion, and price on customer satisfaction Tokopedia. The method in this study uses an associative method with a quantitative qualitative approach. The sample in this study used a positive sampling technique. The technique of collecting data using a questionnaire and processed using statistical tools SPSS 21.0. The results of the study prove that website quality has a significant effect on customer satisfaction, trust has a significant effect on customer satifaction, promotion has no significant effect on customer satisfaction, and price has a significant effect on customer satisfaction. The result of simultaneos testing prove that website quality, trust, promotion, and price have a significant effect on customer satisfaction.
| Item Type: | Thesis (Skripsi) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | KARTINI APRIANDINI | ||||||||
| Date Deposited: | 28 Dec 2022 02:19 | ||||||||
| Last Modified: | 28 Dec 2022 02:19 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/9162 |
Actions (login required)
 |
View Item |
