Perbandingan Pengaruh Fasilitas Pembayaran Shopee Pay dengan Shopee PAYLATER Terhadap Keputusan Pembelian Menggunakan Wilcoxon SignedTest.

Ali, Mohammad Rusdi (2023) Perbandingan Pengaruh Fasilitas Pembayaran Shopee Pay dengan Shopee PAYLATER Terhadap Keputusan Pembelian Menggunakan Wilcoxon SignedTest. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia.

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat persamaan atau terdapat pengaruh yang berbeda dari Variabel Shopee Pay dan SPaylater terhadap keputusan pembelian dan untuk mengetahui seberapa besar besaran dari masing- masing variabel Shopee Pay dan SPaylater dalam E-Commerce Shopee pada Warga Kelurahan Manggarai Selatan. Metode penelitian yang digunakan adalah metode survei dengan menggunakan kuesioner, sebagai alat pengumpulan data. Sampel menggunakan Teknik purposive sampling. Jumlah sampel dalam penelitian ini sebanyak 96 responden dengan menggunakan rumus Lameshow. Alat analisis yang digunakan adalah SPSS versi 25 dengan menggunakan Uji Hipotesis Metode Sign Test. Berdasarkan analisis dan pembahasan menunjukan bahwa : hasil analisis menunjukan bahwa terdapat pengaruh yang berbeda dari Variabel Shopee Pay dan SPaylater dalam mempengaruhi keputusan pembelian, serta dari hasil perhitungan uji statistic deskriptif terdapat Nilai besaran Pengaruh Shopee pay lebih besar dari SPaylater dalam mempengaruhi keputusan pembelian This study aims to find out whether there are similarities or there is a different effect of the Shopee Pay and SPaylater variables on purchasing decisions and to find out how much of each Shopee Pay and SPaylater variable in Shopee E- Commerce in South Manggarai Village Residents. The research method used is a survey method using a questionnaire, as a data collection tool. The sample used purposive sampling technique. The number of samples in this study were 96 respondents using the Lameshow formula. The analytical tool used is SPSS by using the Sign Test Method Hypothesis Testing. Based on the analysis and discussion, it shows that: the results of the analysis show that there are different influences from the Shopee Pay and SPaylater variables in influencing purchasing decisions, and from the results of descriptive statistical test calculations there is a value of Shopee Pay's influence magnitude greater than SPaylater in influencing purchasing decisions.

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorginanjar, SyamsuarNIDN0323106102ginanjar.syamsuar@stei.ac.id
Uncontrolled Keywords: Shopee pay, SPaylater, Keputusan Pembelian dan Wilcoxon Signed Test
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: Mohammad Rusdi Ali
Date Deposited: 04 Jan 2023 06:44
Last Modified: 04 Jan 2023 06:44
URI: http://repository.stei.ac.id/id/eprint/9292

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