Nabila, Lina (2023) PENGARUH KUALITAS PRODUK,INOVASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Kebab Eyang Kakung). Skripsi thesis, Sekolah Tinggi Ilmu Ilmu Ekonomi Indonesia Jakarta.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk mengetahui dan menganalisis Kualitas produk, Inovasi produk dan Harga terhadap keputusan pembelian di Kebab Eyang Kakung Penelitian yang dilakukan menggunakan penelitia asosiatif dengan pendekatan kuantitatif populasi yang digunakan seluruh konsumen yang pernah membeli di Kebab Eyang Kakung pengambilan sampel sebanyak 100 responden dengan teknik pengambilan sampel Purpossive sampling menggunakan pengolah data SPSS 24 Hasil penelitian menyimpulkan bahwa terdapat pengaruh kualitas produk terhadap keputusan pembelian, terdapat pengaruh inovasi produk terhadap keputusan pembelian, terdapat pengaruh harga terhadap keputusan pembelian ABSTRACT This study aims to determine and analyze product quality, product innovation and price on purchasing decisions at kebab grandpa kakung The research was conducted using associative research with a population quantitative approach used by all consumers who have ever bought a kebab grandparents kakung sampling as many as 100 respondents with purposive sampling technique using SPSS data processing 24 The results of the study conclude that there is an effect of product quality on purchasing decisions, there is an influence of product innovation on purchasing decisions, there is an influence of price on purchasing decisions.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | LINA NABILA | ||||||||
| Date Deposited: | 04 Jan 2023 06:26 | ||||||||
| Last Modified: | 04 Jan 2023 06:26 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/9302 |
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