Pardede, Jacobus (2022) PENGARUH HARGA, PROMOSI DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN SEPATU MERK PRETTYFIT PADA PT. CHRISTOPER ADIDAYA REKANANDA. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia jakarta.
![[img]](http://repository.stei.ac.id/style/images/fileicons/text.png) |
Text (COVER & ABSTRAK)
COVER & ABSTRAK.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial. Download (898kB) | Request a copy |
|
Text (BAB I)
BAB I.pdf Available under License Creative Commons Attribution Non-commercial. Download (265kB) |
|
Text (BAB II)
BAB II.pdf Available under License Creative Commons Attribution Non-commercial. Download (390kB) |
|
Text (BAB III)
BAB III.pdf Available under License Creative Commons Attribution Non-commercial. Download (352kB) |
|
Text (BAB IV)
BAB IV.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (673kB) | Request a copy |
|
Text (BAB V)
BAB V.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial. Download (135kB) | Request a copy |
|
Text (DAFTAR REFERENSI)
DAFTAR REFERENSI.pdf Available under License Creative Commons Attribution Non-commercial. Download (28kB) |
|
Text (LAMPIRAN)
LAMPIRAN.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (2MB) | Request a copy |
Abstract
ABSTRAK Tujuan penelitian ini adalah untuk menganalisis pengaruh harga, promosi dan tempat terhadap keputusan pembelian sepatu merk prettyfit pada PT. Christoper Adidaya Rekananda. Metoda yang digunakan dalam penelitian ini adalah metoda kuantitatif. Prosedur pengambilan sampel menggunakan teknik purposive sampling. Analisis data yang digunakan adalah Analisis deskriptif dengan perangkat lunak SPSS 23. Pengumpulan data yang digunakan dalam penelitian ini dengan menggunakan kuesioner secara online dengan aplikasi google form. Hasil dari penelitian ini menyatakan bahwa: (1) Harga (X_1) berpengaruh positif terhadap keputusan pembelian (Y). (2) Promosi (X_2) tidak berpengaruh terhadap pembelian (Y). (3)Tempat (X_3) berpengaruh positif terhadap keputusan pembelian (Y). (4) Harga (X_1), Promosi (X_2) dan Tempat (X_3) berpengaruh secara simultan terhadap keputusan pembelian (Y). ABSTRACT This study is aimed to analyze the influence of price, promotion and place to the purchase decision of prettyfit brand shoes at PT Christoper Adidaya Rekananda. The method used in this study is a quantitative method. The sampling procedure used purposive sampling techinuque. The data analysis used was descriptive analysis with SPSS 23 software. The data collection used in this study was using an online questionnaire with the google form application. The results of this study indicated that : (1) Price (X_1) has a positive effect to purchasing decisions (Y). (2) Promotion (X_2) has no effect to the purchase of (Y). (3) Place (X_3) has a positive effect to purchasing decisions (Y). (4) Price (X_1), Promotion (X_2) and Place (X_3) have a simultaneous effect to purchasing decisions (Y).
| Item Type: | Thesis (Skripsi) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | YAKOBUS PARDEDE | ||||||||
| Date Deposited: | 06 Jan 2023 03:20 | ||||||||
| Last Modified: | 06 Jan 2023 03:20 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/9350 |
Actions (login required)
 |
View Item |
