PENGARUH KUALITAS LAYANAN, CITRA PERUSAHAAN,KEPERCAYAAN,SISTEM BAGI HASIL, DAN RELIGIUSITAS TERHADAP LOYALITAS NASABAH BANK BRI SYARIAH

Lutfiah, Fira (2022) PENGARUH KUALITAS LAYANAN, CITRA PERUSAHAAN,KEPERCAYAAN,SISTEM BAGI HASIL, DAN RELIGIUSITAS TERHADAP LOYALITAS NASABAH BANK BRI SYARIAH. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.

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Abstract

Penelitian ini bertujuan untuk menguji bagaimana Pengaruh Kualitas Layanan, Citra Perusahaan, Kepercayaan, Sistem Bagi Hasil, dan Religiusitas Terhadap Loyalitas Nasabah Bank BRI Syariah. Penelitian ini menggunakan jenis penelitian kuantitatif, diukur dengan menggunakan metoda berbasis regresi linier berganda dengan IBM SPSS Statistics 24. Populasi dari penelitian ini adalah nasabah Bank BRI Syariah. Sampel ditentukan berdasarkan metode purposive sampling yang dihitung menggunakan rumus slovin sebanyak 100 orang. Data yang digunakan dalam penelitian ini berupa data primer. Teknik pengumpulan data menggunakan kuesioner yang didistribusikan ke nasabah secara online melalui google form. Hasil penelitian membuktikan bahwa kualitas layanan dan religiusitas secara parsial berpengaruh positif signifikan terhadap loyalitas nasabah citra perusahaan secara parsial tidak berpengaruh terhadap loyalitas nasabah, kepercayaan secara parsial tidak berpengaruh terhadap loyalitas nasabah, dan sistem bagi hasil secara parsial berpengaruh tidak signifikan terhadap loyalitas nasabah. This study aims to examine how the influence of service quality, corporate image, trust, profit sharing system, and religiosity on customer loyalty in BRI Syariah Bank. This research uses quantitative research, measured by using multiple linear regression based method with IBM SPSS Statistics 24. The population of this research is BRI Syariah Bank customers. The sample was determined based on the purposive sampling method which was calculated using the slovin formula as many as 100 people. The data used in this study are primary data. The data collection technique uses a questionnaire which is distributed to customers online via google form. The results of the study prove that service quality and religiosity partially have a significant positive effect on customer loyalty. Company image partially does not affect customer loyalty, trust partially does not affect customer loyalty, and the profit sharing system partially has no significant effect on customer loyalty.

Item Type:	Thesis (Skripsi)
Contributors:	Contribution Contributors NIDN Email Thesis advisor Sunarsih, Uun NIDN0313057501 uun_sunarsih@stei.ac.id
Uncontrolled Keywords:	Loyalitas Nasabah, Kualitas Layanan, Citra Perusahaan, Kepercayaan, Sistem Bagi Hasil, Religiusitas
Subjects:	Akuntansi > Akuntansi Syariah
Divisions:	S1 Akuntansi
Depositing User:	FIRA LUTFIAH
Date Deposited:	16 Jan 2023 01:30
Last Modified:	16 Jan 2023 01:30
URI:	http://repository.stei.ac.id/id/eprint/9444

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