FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN DI CERIAMART (STUDI KASUS CERIAMART SEMPER TIMUR)

PUTRI MELINDA, PUPUT (2020) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN DI CERIAMART (STUDI KASUS CERIAMART SEMPER TIMUR). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.

[img] Text (COVER + ABSTRAK)
ABSTRACK.pdf
Available under License Creative Commons Attribution Non-commercial.
Download (822kB)
[img] Text (BAB I)
BAB I.pdf
Available under License Creative Commons Attribution Non-commercial.
Download (178kB)
[img] Text (BAB II)
BAB II.pdf
Available under License Creative Commons Attribution Non-commercial.
Download (215kB)
[img] Text (BAB III)
BAB III.pdf
Available under License Creative Commons Attribution Non-commercial.
Download (400kB)
[img] Text (BAB IV)
BAB IV.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial.
Download (463kB) | Request a copy
[img] Text (BAB V)
BAB V.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial.
Download (90kB) | Request a copy
[img] Text (LAMPIRAN)
LAMPIRAN.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial.
Download (1MB) | Request a copy

Abstract

The purpose of this study was to see the influence of influence, advertising, lifestyle, location of consumer decisions on Ceriamart. This study uses primary data by distributing questionnaires. The population in the study were active customers of Ceriamart consumers with a sample size of 150 respondents, using probability sampling techniques. Analysis of research data the coefficient of determination. Data processing method using SPSS version 22.0 software. The results of this study indicate that the price variable (X1) has a positive and significant effect on purchasing decisions. Then the advertising variable (X2) has a significant effect on purchasing decisions. Then the lifestyle variable (X3) has a significant effect on purchasing decisions. Furthermore, location (X4) has a positive and significant effect on purchasing decisions. Tujuan penelitian ini adalah untuk mengetahui pengaruh harga, iklan, gaya hidup, lokasi terhadap keputusan pembelian konsumen pada Ceriamart. Penelitian ini menggnakan data primer dengan penyebaran kuesioner. Populasi dalam penelitian yaitu pelanggan aktif konsumen Ceriamart dengan jumlah sampel 150 responden, menggunakan teknik probability sampling. Analisis data penelitian ini menggunakan koefisien determinasi. Metode pengolahan data menggunakan software SPSS versi 22.0. Hasil penelitian ini menunjukkan bahwa variabel harga (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian. Kemudian variabel iklan (X2) berpengaruh signifikan terhadap keputusan pembelian. Kemudian variabel gaya hidup (X3) berpengaruh signifikan terhadap keputusan pembelian. Selanjutnya lokasi (X4) berpengaruh positif dan signifikan terhadap keputusan pembelian.

Item Type: Thesis (Skripsi)
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: Users 1152 not found.
Date Deposited: 28 Oct 2020 02:18
Last Modified: 28 Oct 2020 02:18
URI: http://repository.stei.ac.id/id/eprint/1402

Actions (login required)

View Item View Item
Repository STEI is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.