Agustina, Lina (2021) ANALISIS PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN TINGKAT BAGI HASIL TERHADAP KEPUASAN ANGGOTA KSPPS BERSATU KERABAT PULO KAMBING. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh faktor-faktor yang mempengaruhi kepuasan pelanggan pada Koperasi Simpan Pinjam Pembiayaan Syariah Kerabat Pulo Kambing (KSPPS Bersatu Kerabat Pulo Kambing) dimana faktor yang diukur adalah kualitas pelayanan, kualitas produk dan imbal hasil. Strategi pendekatan pada penelitian adalah menggunakan metode kuantitatif. Populasi yang digunakan adalah Koperasi Simpan Pinjam Pembiayaan Syariah Kerabat Pulo Kambing (KSPPS Bersatu Kerabat Pulo Kambing). Berdasarkan kriteria yang telah ditetapkan maka peneliti memilih 50 anggota aktif yang ditetapkan sebagai responden dalam penelitian ini. Berdasarkan hasil analisa dan pembahasan menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan pada Koperasi Simpan Pinjam Pembiayaan Syariah Kerabat Pulo Kambing, berarti semakin tinggi atau semakin rendah kualitas pelayanan yang diberikan memberikan pengaruh terhadap kepuasan pelanggan. Kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan pada Koperasi Simpan Pinjam Pembiayaan Syariah Kerabat Pulo Kambing, berarti semakin tinggi atau semakin rendah kualitas produk yang dihasilkan memberikan pengaruh terhadap kepuasan pelanggan. Imbal hasil berpengaruh signifikan terhadap kepuasan pelanggan pada Koperasi Simpan Pinjam Pembiayaan Syariah Kerabat Pulo Kambing, berarti semakin tinggi atau semakin rendah imbal hasil yang dihasilkan memberikan pengaruh terhadap kepuasan pelanggan. ABSTRACT This study aims to determine and analyze the influence of factors that affect customer satisfaction at the Kambing Pulo Kambing Relatives Sharia Savings and Loan Cooperative (KSPPS Bersatu Pulo Kambing Relatives) where the factors measured are service quality, product quality and yield. The strategic approach to research is to use quantitative methods. The population used is the Koperasi Simpan Pinjam Pembiayaan Syariah Kerabat Pulo Kambing (KSPPS Bersatu Kerabat Pulo Kambing). Based on predetermined criteria, the researcher chose 50 active members who were designated as respondents in this study. Based on the results of the analysis and discussion, it shows that service quality has a significant effect on customer satisfaction at the Koperasi Simpan Pinjam Pembiayaan Syariah Kerabat Pulo Kambing, which means that the higher or lower the quality of service provided has an effect on customer satisfaction. Product quality has a significant effect on customer satisfaction at the Koperasi Simpan Pinjam Pembiayaan Syariah Kerabat Pulo Kambing, meaning that the higher or lower the quality of the product produced has an influence on customer satisfaction. The yield has a significant effect on customer satisfaction at the Koperasi Simpan Pinjam Pembiayaan Syariah Kerabat Pulo Kambing, which means that the higher or lower the yields will have an effect on customer satisfaction.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Akuntansi > Akuntansi Manajemen | ||||||||
| Divisions: | S1 Akuntansi | ||||||||
| Depositing User: | Mrs Lina Agustina | ||||||||
| Date Deposited: | 01 Dec 2021 01:33 | ||||||||
| Last Modified: | 01 Dec 2021 01:33 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6018 |
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