FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MOBIL SECOND PADA SHOWROOM SWAKARSA MOTOR BEKASI

Fardillah, Nita (2019) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MOBIL SECOND PADA SHOWROOM SWAKARSA MOTOR BEKASI. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.

[img] Text (COVER + ABSTRAK)
COVER.pdf
Available under License Creative Commons Attribution Non-commercial.
Download (1MB)
[img] Text (BAB 1)
BAB 1.pdf
Available under License Creative Commons Attribution Non-commercial.
Download (668kB)
[img] Text (BAB 2)
BAB 2.pdf
Available under License Creative Commons Attribution Non-commercial.
Download (779kB)
[img] Text (BAB 3)
BAB 3.pdf
Available under License Creative Commons Attribution Non-commercial.
Download (763kB)
[img] Text (BAB 4)
BAB 4.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial.
Download (916kB)
[img] Text (BAB 5)
BAB 5.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial.
Download (579kB)

Abstract

This study aims to determine and analyze the effect of product quality, price perceptions, and advertisements on used car purchase decisions at the Bekasi Motor Swakarsa Showroom. The research method used is the survey method, using a questionnaire as a data collection tool. The target population in this study are consumers who make used car purchases at the Bekasi Motor Swakarsa Showroom. The number of samples used in this study were 100 people based on the Moe formula. Based on the results and discussion, partially there is a significant influence on product quality variables on the used car purchase decision; partially there is a significant effect of price perception on used car purchase decisions; partially there is a significant effect of advertising on the used car purchase decision and simultaneously there is a significant influence on product quality, price perception, and advertising on the used car purchase decision at the Bekasi Motor Swakarsa Showroom. Keywords: Product Quality, Price Perception, Advertising, Purchasing Decisions

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorSumitro, SumitroUNSPECIFIEDUNSPECIFIED
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: Ridho Adi Nugroho
Date Deposited: 08 Dec 2021 09:09
Last Modified: 08 Dec 2021 09:09
URI: http://repository.stei.ac.id/id/eprint/6143

Actions (login required)

View Item View Item
Repository STEI is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.